CLP11137 Publishing in Practice

You will learn how to create a product from concept to creation. You will undertake all the functions of a publisher, to include the demonstration of marketing, editorial, design, production and financial skills. You will explore the legal framework in which publishing operates, including contracts and intellectual property rights.

Upon completion of this module you will be able to:
LO1: Critically appraise the market for a new publication and create appropriate marketing and publicity materials.
LO2: Demonstrate comprehensive knowledge of advanced technical skills, practices and independent research as applied to a professional publication and exercise appropriate judgement on its creation.
LO3: Analyse the implications of digitisation on the new publication.
LO4: Develop a critical awareness of the legal and financial imperatives of publishing.
LO5: Exercise creative, technical and project management skills and judgement as appropriate to the publishing profession.
LO6: Critically reflect upon your professional practice.