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You will establish key design skills (drawing, modelling, visualisation) to create examples of product design, with particular reference to style, form and function, social context and communication. The module will also introduce you to the product design industry and the role of the product designer. Case studies will be presented visually and verbally and discussed in tutorials as directed by tutors.

LO1: Understanding of the principles of drawing and sketching
LO2: Use of design visualisation (drawing and sketching) skills for the communication of ideas in development
LO3: Apply physical modelling techniques in the development and detailing of design outcomes
LO4: Apply clear and effective visual language for presentation for design outcomes and ideas.
LO5: Articulate and present case studies in product design.
LO6: Reflect on and evaluate product design solutions.