There are no pre-requisites for this module to be added

In Motion Design you will build on your established understanding of principles of graphic design, to now focus on dimensions of time and movement within visual communication. When we add the dimension of time to graphic design, we open up a huge range of possibilities for the visual communication of narratives and information with dynamic motion over duration: the creation of motion graphics. You will learn about foundational principles of animation and moving image design through employing iterative research and development processes to move from analysis and understanding of the brief, to planning, constructing and delivering complete motion graphic outputs which communicate with intended audiences.

Upon completion of this module you will be able to

LO1: Research, analyse and interpret given design briefs through examination of design precedent, social context and culture.

LO2: Implement creative graphic design processes and methods to develop motion design concepts for effectively communicating with intended audiences.

LO3: Apply skills in the use of industry standard motion design tools and processes to produce appropriate motion graphics outputs for delivery to intended audiences.

LO4: Present, analyse and critically reflect on function and effectiveness of design concepts and outcomes at key stages throughout project development.