Core Module Information
Module title: Visual Communication 2

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES10107
Module leader: Gary Lunt
School School of Arts and Creative Industries
Subject area group: Screen and Performance
Prerequisites

DES09116
Visual Communication 1

Description of module content:

Analysis and evaluation of power branding and how it is constructed used and abused in today's visual media. Information overload is it largely a non-functional design problem. Function of design is simplicity best or more better. This module will give the student a professional understanding of the creative possibilities and choices that are available within visual communications. Students will gain professional standards and effectiveness using software applications

Learning Outcomes for module:

Upon completion of this module you will be able to:
LO1: Demonstrate a professional knowledge and understanding of software applications
LO2: Apply professional standards in the creation of project-based work.
LO3: Evaluate concept, identify and solve structuring problems.
LO4: Explore and chose different methods of electronic delivery and their appropriate uses.
LO5: Apply relevant skills in the creation of presentation, typography, concept layout, and imagery within project-based work.

Full Details of Teaching and Assessment

Indicative References and Reading List - URL:
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