There are no pre-requisites for this module to be added

You will examine in depth, public relations concepts, techniques and practice in well-defined contexts and apply this knowledge in real-time situations with clients.
You will explore, through case study analysis, the operating nature of professional practice within agency, freelance and in-house roles in a diverse range of specialisms such as sports, celebrity, voluntary/charity, environmental, business to business, public sector, public affairs and consumer-orientated specialisms. Students will apply action learning techniques and lead the case study analysis each week.
A key focus of this module is working in groups to project develop and manage a live client campaign including research and analysis, objective-setting and tactical planning, through to campaign execution and meaningful evaluation.

On completion of this module you will be able to:
LO1. Make effective use of public relations theory underpinning the practice of contemporary public relations to diagnose and create solutions to specific problems and situations.
LO2. Apply the various elements of public relations planning, e.g. research, objective-setting, publics, media, evaluation, project management, resourcing and budgeting, and design a meaningful public relations plan that delivers organisational result.
LO3. Accurately assess the wider strategic context in which public relations operates, and the differing priorities and approaches for practitioners in various sectors and forms of employment.
LO4. Further develop critical skills in proposal writing, campaign planning, media relations, measuring and evaluating campaigns and wider public relations skills.
LO5. Demonstrate and reflect upon the role of PR consultant and practitioner.