| Module title: |
Motion Graphics
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| SCQF level: |
11: |
| SCQF credit value: |
20.00 |
| ECTS credit value: |
10
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| Module code: |
DES11120 |
| Module leader: |
MR IAIN MACDONALD |
| School |
Arts & Creative Industries |
| Subject area group: |
Art, Design & Communication |
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Prerequisites
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There are no pre-requisites for this module to be added
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 2013/4, Trimester 1, Face-to-Face, Napier University
| Occurrence: | 001 | | Primary mode of delivery: | Face-to-Face | | Location of delivery: | NAPIER | | Member of staff responsible for delivering module: | MR IAIN MACDONALD | | Module Organiser: | | | Learning, Teaching and Assessment (LTA) Approach: |
Learning & teaching methods including their alignment to Los:This module is a combination of teacher-directed methods [lectures and tutorials] which uses a wide variety of audio-visual resources, peer directed activities [group work] and self directed methods [independent learning and study]. These methods are designed to underpin student engagement and academic progression whilst sensitive to; deep, surface and strategic approaches to learning.A variety of audio visual resources, group discussion and self directed methods (independent learning and study) will be used. These methods are designed to foster and underpin student engagement and academic progression, whilst sensitive to a range of learning styles. You will undertake research and analysis (LO 1) of existing forms of motion graphics and use this to conceptualise design solutions (LO2), and visualise schemes appropriate software (LO 3, 5). Design proposals will be developed to an advanced level of detail and specification (LO4,5) and students will provide evaluation through verbal presentations (LO6)Embedding of employability/ PDP/ scholarship skillsThis module addresses to an advanced level a specific skills shortage in industry. The transferable skills of research and analysis, planning, detailing and specification in a professional context are critical in any design context, along with site visits and exposure to industry professionals.Assessment (formative, summative)You will undertake two studio design projects for motion graphics involving research [LO1], analysis and design development (2D,3D,4D) [LO2, 5], which will be documented and presented in portfolio (physical and virtual) and sketchbook form [LO3]. CAD solutions will be shown on screen [LO4, 5]. Projects will be assessed with an oral presentation to your tutors and peers [LO6]. Formative assessment will precede the submission and/or presentation of completed design assignments. You will be asked to report on your directed study task and feedback will be given to develop your confidence and allow practise of oral presentation and critique. You will be asked to present your directed study tasks and summative assessment given of submitted work during critiques and feedback tutorials.Research/ teaching linkagesThe embedding of research and teaching linkages encourages the development of creative abilities, problem solving, critical thinking, and the communication of ideas through a variety of media and modes of reflection. The RT linkage in the module helps the students engage in a broad range of technical, managerial and presentational issues related to the wider world as well as to their respective disciplines. Tutors have professional expertise in their field, and the module will make use of resources from the motion graphics industry.Supporting equality and diversityAccessibility is built into the programme. All module materials (visuals, handouts, WebCT) are designed in line with Edinburgh Napier’s accessibility policy, and guidelines from the British Dyslexia Association and TechDis. WebCT is used to cater for a diverse student groupInternationalisationMotion graphics is a global industry and transcends language barriers and cultural boundaries. This module promotes and develops visual language and presentation techniques which are fundamental elements of design discourse.
| | Student Activity (Notional Equivalent Study Hours (NESH)) | | Mode of activity | Learning & Teaching Activity | NESH (Study Hours) | | FACE TO FACE | Tutorial / Seminar / Class Groupwork | 36 | | Independent Learning | Groupwork | 24 | | Independent Learning | Individual Learning Activities | 140 | | Total Study Hours | 200 | | Expected Total Study Hours for Module | 200 |
| Assessment | | Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words | | Project | 50 | 1-6 | 7 | HOURS= WORDS= | | Project | 50 | 1-6 | 13 | HOURS= WORDS= | | Component 1 subtotal: | 100 | | | Component 2 subtotal: | 0 | | | | | Module subtotal: | 100 | | | |
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What you will learn and what this module is about:
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The aim of this module is to enable you to identify, research and produce a creative motion graphic design outcome to demonstrate your advanced skills in moving image communication. A series of short projects will lead to you developing and evaluating an independent and critically significant motion graphics outcome. During this module you will be expected to document your process, present supporting evidence of research and analysis, and critically reflect on your practice and evaluate the outcomes.
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Description of module content:
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This module brings together creative research methods, critical context and precedent analysis, concept generation, decision-making and evaluation techniques, together with an appropriate understanding of multimedia materials, script development, production methods, alongside visualisation, detailing and specification to relevant industry standards in order to communicate and realise your ideas.
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Learning Outcomes for module:
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Upon completion of this module, you will be able to:LO 1: Plan and undertake thorough research through the application of appropriate critical research methodologies through examination of design precedent, social context and culture.LO 2: Generate a number of feasible moving image conceptual solutions from an identified and rigorously researched area of investigation.LO 3: Apply visual and written communication to present persuasive concepts to an audience.LO 4: Develop specialist motion design elements and methods to create imaginative responses that can be applied graphically, effectively, and responsibly across a range of media, forms, spaces and commerce.LO 5: Apply advanced skills in the use of industry standard CAD applications through the creation of appropriate, sustainable client prototypes and proofs to industry standard.LO 6: Critically reflect on and evaluate the processes involved in the production of a multimedia motion design outcome.
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Indicative References and Reading List - URL:
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T1: Noble, I., Bestley, R., Visual Research : An Introduction to Research Methodologies in Graphic Design, AVA, 2005T2: Hillner, M., Basics Typography 01: Virtual Typography, AVA, 2005T3: Woolman, M., Type in Motion 2, Thames & Hudson, 2005T4: Simon, M., Storyboards – Motion in Art, Focal Press, 2000T5: Meyer, T., Creating Motion Graphics with After Effects, Focal Press, 2009T6: Willis, H., New Digital Cinema, Wallflower, 2005
Click here to view this module's reading list. |
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