Modules

Core Module Information
Module title: Moving Image Design
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: DES11140
Module leader: Sarah Taylor
School School of Arts and Creative Industries
Subject area group: Art Design and Photography
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

This module enables you to explore, develop, and critically evaluate your creative practice in moving image and motion graphic design. You will work on an applied design brief to produce moving image content that communicates ideas effectively and enhances user experience for a defined audience.You will develop skills in concept generation, script and storyboard development, and animation or motion graphic techniques, applying industry-standard workflows and software to realise your ideas. Research into existing work and audience needs will inform your creative decisions, allowing you to experiment with visual style, pacing, and content strategy.Through guided workshops, tutorials, and independent research, you will plan, develop, and refine a cohesive moving image outcome. You will document your process, present work in progress, and reflect critically on creative choices, production methods, and the effectiveness of your final output.The module supports the development of transferable skills in research, project planning, visual storytelling, and critical reflection, equipping you for professional or freelance practice in moving image and related creative industries. By the end of the module, you will have produced a professional portfolio-ready outcome that demonstrates your ability to research, plan, realise, and communicate ideas in motion.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Plan, research and critically develop moving image concepts informed by audience, context and thematic investigation.

LO2: Generate, justify and refine imaginative moving image solutions from an identified and researched area of investigation.

LO3: Develop and critically evaluate specialist motion graphic and moving image techniques to realise professional-quality creative outcomes.

LO4: Critically apply visual, written and motion-based communication to present and defend creative concepts to professional or public audiences.

LO5: Demonstrate substantial autonomy, initiative and critical reflection in evaluating and advancing your moving image practice.
Full Details of Teaching and Assessment
2026/7, Trimester 1, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Sarah Taylor
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Online Guided independent study 175 During Guided Independent Study, you will develop and refine your moving image concepts, applying feedback from lectures, workshops, and your formative assessment. You will plan your project, research, experiment with techniques, and critically reflect on your creative decisions to produce professional-quality outcomes.
Online Tutorial 10 In tutorials, you will discuss your moving image concepts and research with tutors and peers, receive feedback on your development, and reflect on your progress. You will also prepare and review work for your midway presentation, helping you plan and refine your creative outcomes before submission.
Face To Face Lecture 5 Lectures will introduce you to moving image and motion graphic software and provide guidance on script/storyboard development and production methods.
Face To Face Practical classes and workshops 10 In practical classes and workshops, you will experiment with moving image and motion graphic techniques, develop your creative ideas, and apply production methods. You will receive guidance and feedback from tutors and peers to refine your concepts and build professional-level outcomes.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Portfolio 70 1~2~3~4 Exam Period , WORDS= 5-10 minutes. You will produce a professional portfolio of your moving image and motion graphic work, showcasing your development, process, and final outcomes.
Report 30 1~4~5 Exam Period , WORDS= 1800 words You will submit a 1,800-word (+/-10%) reflective report documenting and critically evaluating your research, design development, and production process. The report should demonstrate your reflection on creative decisions and the effectiveness of your final outcome.
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
DES11140 Moving Image Design
 

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