Modules

Core Module Information
Module title: Digital Business Environments
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: INF11114
Module leader: Diane McAdie
School School of Computing, Engineering and the Built Environment
Subject area group: Applied Informatics
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

Digital business models and revenue models.Digital business strategy process models and their use.Online marketplace analysis.The role of ‘Search? and ‘Social? ecosystems in the online environment.Assessment of e-Procurement and digital supply chains.Mobile platforms and location-based services.Design approaches for online channels and touchpoints.Privacy and trust issues.Legal and regulatory frameworks for digital business.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Evaluate the concepts and applications underpinning the exploitation of digital technologies by businesses and other organisations.

LO2: Assess the organisational, managerial and competitive implications of digital technologies.

LO3: Critically assess operating models that businesses deploy for the online environment.

LO4: Synthesize solutions to the problems of customer engagement across different channels and ‘touchpoints’, online and offline.

LO5: Present the output of independent and directed study in the form of reports.
Full Details of Teaching and Assessment
2023/4, Trimester 2, In Person, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Colin Smith
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 22
Face To Face Tutorial 22
Online Guided independent study 156
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 30 1~2~5 7 , WORDS= 2000
Report 70 1~2~3~4~5 Not Yet Determi , WORDS= 3000
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Indicative References and Reading List - URL:
INF11114 / INF09113 Digital Business Environments
 

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