Corporate Communications is an umbrella term for a number of integrated internal and external communications practices, from employee communications to media relations, to brand communications and content creation, to customer relations and marketing. It is how an organisation strategically manages its reputation and relationships with multiple groups of people and is fundamental to any business or brand’s success.On this module, you will be introduced to the principal elements of strategic corporate communications. You will learn about the history, key concepts, definitions and theories relating to disciplines such as PR, advertising, employee relations, social media engagement and brand communications. You will consider the organisational and ethical challenges of corporate communications in an interactive, online sphere. You will think critically and creatively, and learn the basics of designing, delivering and evaluating effective corporate communications strategies. You will learn to tell impactful stories to grow engagement and understanding amongst key audiences, to influence behaviour and attitudes and build reputation and trust.