Modules

Core Module Information
Module title: Introduction to Media and Communications
SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: JAC07126
Module leader: Pauline Miller Judd
School School of Arts and Creative Industries
Subject area group: Media and Humanities
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

This module will introduce you to key theories and models in media and communications. You will be introduced to communications concepts and terminology such as the PESO (paid, earned, shared, owned) model, audience theory, and different sectors of the communication industries. You will go on to explore the role of media and communications in society. and the impact of advances in digital communication. You will learn to develop your creative and critical thinking skills and practice different approaches to communication.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Identify key communication theories and concepts and apply them to contemporary communications.

LO2: Analyse a range of media and communications models and frameworks.

LO3: Understand the role of media and mass communications in society.

LO4: Identify and understand the relationship between different communication disciplines and industries.

LO5: Demonstrate an understanding of the relationship between theory and professional practice.
Full Details of Teaching and Assessment
2024/5, Trimester 1, IN PERSON,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: IN PERSON
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Pauline Miller Judd
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 10 Lectures introduce you to the core concepts, theories and frameworks related to the module content.
Face To Face Tutorial 20 Tutorials offer you the opportunity to engage with the material through class based discussion and other activities.
Online Guided independent study 170 You will engage in guided independent study to further research and explore the topics.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Essay 60 1~2~3~4 Week 13 , WORDS= 1500 words You will be given a choice of essay questions and you will write a critical analysis of key media and communications theories and concepts studied on the module.
Portfolio 40 1~2~3~4~5 Week 13 , WORDS= 1000 words You will be set a number of short practical communication exercises which allow you to apply the theory learnt on the module. These exercises might include a pitch for a piece of communication, a plan for target audiences, a short media plan for distributing your communication.
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Introduction to Media and Communications
 

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