Core Module Information
Module title: Feature Writing

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: JAC08102
Module leader: Eamonn O'Neill
School School of Arts and Creative Industries
Subject area group: Media and Humanities
Prerequisites

no

Description of module content:

The module begins by examining the scope and scale of the ever-expanding marketplace for features, its rising potentialities and remaining constraints, emphasising its market-driven nature and the often strong influence of advertisers on which articles get commissioned and published. We shall look at what staff and freelance feature writers need to do to get their work in print by reflecting upon the principles, practices and processes operating in this sphere of journalism. Practical instruction will be offered in pitching and penning penetrating news features, backgrounders, human interest stories, profiles, reviews, fly-on-the-wall features, eyewitness accounts and columns.
Important points of structure and style will be flagged up throughout the practical exercises and you will be shown how to add colour and atmosphere to bring your writing to life. You will receive technical support in learning how to lay out features with appropriate software.

Learning Outcomes for module:

Upon completion of this module, you will be able to:
LO1: Demonstrate an understanding of the role of features within the media
LO2: Demonstrate an understand of the challenges facing feature writers
LO3: Generate and pitch strong, marketable feature ideas for specific target readerships
LO4: Produce and lay out a portfolio of feature articles that are written with flair and precision
LO5: Reflect critically on the quality of the work produced.

Full Details of Teaching and Assessment
2023/4, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Eamonn O'Neill
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Tutorial 24
Independent Learning Guided independent study 176
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 80 3,4 1 HOURS= 0, WORDS= 1500
Learning Log 20 1,2,5 13 HOURS= 0, WORDS= 1000
Component 1 subtotal: 80
Component 2 subtotal: 20
Module subtotal: 100

Indicative References and Reading List - URL:
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