There are no pre-requisites for this module to be added

In this module you will examine the theoretical principles of negotiation and persuasion and apply this knowledge to the practical task of reasoning and negotiating persuasively. You will learn how to conceive long-term objectives and behavioural changes and use both inter-personal and mass communication skills to persuade others of the value, validity, and desirability of your case. Negotiation formats you will study in this module include one-to-one, small group, large public events, reports (both restricted circulation and public), and mass communications campaigns. You will also learn to evaluate not only your reasoning, performance, and interpersonal skills, but also those of others. To obtain this knowledge and these skills the module supplements lectures and required readings with practical activities, requiring you to evaluate debates and extant campaigns, role-play negotiations, and participate in developing persuasive copy.