There are no pre-requisites for this module to be added

The student will study: issues of global & national identity; international brands & products and related communication activities; international brand management and reputation management; international/global marketing activity including message/product placement, distribution & promotion; cultural considerations such as Imperialism and the Global-Local Nexus; international & national legislation/regulation and its impact on communication.

Upon completion of this module, you will be able to:
LO1: Demonstrate an enhanced understanding of the theoretical issues underpinning the academic study of globalisation and international corporate communication.
LO2: Evaluate the policies and practice involved in multi/trans-national business operations and communication.
LO3: Apply relevant communication theories and concepts/perspectives in professional analysis of global communication activity.
LO4: Demonstrate knowledge of international approaches and strategies of ownership; marketing/promotion; formal & informal codes of representation and communication.
LO5: Consider the viability and debate surrounding cultural and economic imperialism.