N/A

This module will provide you with a thorough understanding of specific theories of
culture and communication, cultural systems and dimensions offered by major
intercultural researchers and the critiques they have received in order to contribute to
a more widening debate of intercultural theory and research. Taught sessions will
address the notions of culture and intercultural business communication, and
theoretical frameworks about cultural systems, cultural complexity and acculturation.
There is also one session devoted to an intercultural workshop that helps you
rehearse, through practical activities, the input from the previous taught sessions.

Upon completion of this module you will be able to
LO1: To critically compare a range of competing conceptualisations of the notion of culture.
LO2: To assess the effectiveness of Intercultural Business Communication through a range of business, intercultural and communication strategies.
LO3: To explain the current debate between cultural essentialism and cultural complexity.
LO4: To apply alternative theoretical approaches to interpret specific cultural behaviours.
LO5: To evaluate alternative theoretical approaches to culture and intercultural business communication in both conceptual and practical terms.