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This module addresses one of the most pressing issues facing the business leaders and consumers of the future: sustainability. Drawing on key ethical theories - deontology, consequentialism, virtue ethics, surveillance theory, postmodernism, feminism and semiotic analysis - this module encourages you to critically engage with a range of contemporary sustainability-related issues in marketing, presenting arguments and suggesting solutions to real-world problems. These issues and problems include: whether fast fashion in unethical; to what extent the beauty industry is sustainable; whether marketing encourages wasteful consumption; whether the postmodern consumer is a danger to the environment; whether marketing creates environmental problems rather than solves them; whether the 'green consumer' is a contradiction in terms.

LO1: Analyse the different ethical issues relating to sustainability, and their relationship to marketing theory and practice.
LO2: Compare and contrast alternative ethical frameworks of analysis and apply them to questions and issues in marketing/sustainability
LO3: Create practical ethical guidelines and principles for marketing practitioners to use when addressing matters of sustainability
LO4: Develop scholarly written, analytical and debating skills