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The module is essential to anyone wanting to work in business and / or marketing. Throughout the module we will analyse the principles and practices of marketing with a focus on their practical application.
The module covers:
1. Marketing environment
2. Marketing Strategy and objective setting
3. Marketing communications
4. Understanding Products
5. Pricing strategies
6. Logistics and distribution
7. Services marketing
8. Sustainability
9. Planning and control.
By studying Principles and Practices of Marketing you will learn how to make marketing decisions across an organisation, and how to devise and implement a marketing plan for a product / service of your choice.

LO1: Identify, understand and critique the role and function of marketing within organisations and society.
L02: Comprehensively and critically examine key marketing concepts, models, and processes.
LO3: Use critical thinking to analyse marketing problems within macro- and – micro organisational environments.
LO4: Evaluate and apply relevant and appropriate marketing theory and analytical and conceptual frameworks to different marketing contexts .
LO5: Generate and select alternative solutions to identified marketing problems using effective problem solving and decision making skills.