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In this module you will continue your growth as a professional musician with a focus on your chosen specialism. Lessons and/or tutorials with specialist staff will support your continuing technical and creative development with a focus on your developing artist identity, persona, or brand. In workshops and lectures, you will also be encouraged to look at how your identity as a professional musician is created and articulated through performance, advertising, and social media participation. You will develop materials, which will include recordings and a reflective commentary, which reflect your developing artistic brand, persona, and/or identity. You will carry out market and stakeholder analysis for a specific musical project and look at how strategic plans can support the success of projects and create your own in order to prepare you for life as a successful professional musician.

LO1: Critically reflect on processes and products bound up with the identity construction of individual musicians and ensembles/bands/venues/festivals;

LO2: Assess the integration of materials, recordings, and artefacts that promote a specific musical output or product;

LO3: Evaluate the potential audience for specific musical outputs and products;

LO4: Construct appropriate strategic plans within a given framework for specific musical outputs and products;

LO5: Design and appraise appropriate marketing strategies within a given framework for specific musical outputs and products.