There are no pre-requisites for this module to be added

This module looks into the workings of Strategic Management and offers a thorough insight into its significance and core elements. During the module, you will investigate the business landscape by examining macro level influences, industry patterns, and competitor actions. This overview forms the basis for assessing assets and capabilities that are crucial in crafting successful strategies. The Role and Nature of Strategic Management explores these fundamentals, leading into a detailed analysis of the External Environment, covering macro-environment, industry and competitor analysis. This connects directly to analysing internal resources, capabilities and core competencies, followed by examination of business level and corporate level strategy. The module then moves to International business strategy, while dealing with routes to competitive advantage through Strategic development, including mergers and acquisitions, alliances and joint ventures. It equips you with knowledge and abilities in overseeing corporate connections and expansions. Finally, it addresses strategy implementation by examining structure, culture, and change, giving you insight into executing strategy by adjusting structures, nurturing a conducive environment culture, and handling strategic organisational change.

Upon completion of this module you will be able to

LO1: Critically appraise the frameworks, tools, and concepts required to analyse, formulate, implement and evaluate an organisation’s strategy.

LO2: Apply theoretical concepts to practical business situations through the analysis and evaluation of published case studies.

LO3: Develop and recommend creative solutions to strategic situations in different organisational contexts.

LO4: Critically assess business performance from a holistic and integrative general management perspective.