Modules

Core Module Information
Module title: Creating Business Excellence and Marketing
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: SOE11112
Module leader: Miles Weaver
School The Business School
Subject area group: Management
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

This module focuses on the interconnected nature of business and the importance of achieving and maintaining business excellence in a global environment.We will begin by examining internal business processes and asking what a business should excel at. You'll learn tools and models to measure an organisation's success, like the Balanced Scorecard and EFQM. These help you get a quick, comprehensive view of the business before covering lean thinking, operations/supply chain management, quality management, business improvement, and sustainability within the context of a circular economy. Secondly, we focus on customer/stakeholder relationships and ask how customers view the business. We focus on marketing, sales, stakeholder relationship management, market entry and development strategies, and digital communications. Additionally, we will seek to understand consumer journeys and broader societal concerns like responsible consumption and diversity.Both themes will underpin theory and practical discussions on emerging issues in sustainability. To include the latest thinking and trends in sustainability, decarbonisation and the circular economy. Discussions will draw on taking a systems thinking approach to sustainability and framing within the United Nations Sustainable Development Goals (UNSDGs) and how to engage multiple stakeholders meaningfully in creating sustainable value with impact.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically evaluate elements of an organisation’s strategic objectives through performance measurement using appropriate performance measurement frameworks and tools

LO2: Critically investigate and appraise the role of operations management & strategy, plus the significance of modern supply chain management practice to the delivery of sustainable value and social and environmental impact in high-performing purposeful organisations.

LO3: Critically investigate and appraise the theory and practice of modern philosophies in operations and supply chain improvement, their impact on organisational success and in tackling sustainability challenges in a circular economy.

LO4: Critically evaluate the global marketing concept and strategy within marketing environments and consumer & organisational buyer behaviour.

LO5: Critically assess the ethical and responsible marketing principles, the influence of marketing research, international market segmentation managing the international marketing mix & brand development upon marketing activities in different international marketing environments.

LO6: Critically evaluate how changes within the global economy might impact marketing strategies.
Full Details of Teaching and Assessment
2024/5, Trimester 1, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Miles Weaver
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Tutorial 12 Interactive tutorials or workshops provide a hands-on learning session where you will actively engage with the content delivered in a previous lecture. Each session will involve case studies to be read and/or relevant journal papers with appropriate questions to be answered in preparation. Additionally, practical group-based exercises/games will be drawn on to encourage active learning. Time is provided to gain feedback from the tutor on your own thinking, practice and assessment progress.
Online Guided independent study 164 You will be provided with a learning guide for each unit. This will suggest guided independent study, such as reading, exercises, and other learning media and resources.
Face To Face Lecture 24 Interactive lectures offered a weekly structured talk on topics related to the learning outcomes. The goal is to convey knowledge, explain concepts, and stimulate thinking with real-world applications.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 50 1~2~3 Week 9 , WORDS= 3000 words You will:Work in Pairs: Reflects real-world consultancy projects.Exchange Ideas: Collaborate on the client's problem, analysis, and solutions for a deeper understanding.Feedback: Tutors provide feedback to help improve report writing and analysis skills.Use Academic Sources: This is essential for a strong report. Share and apply relevant sources from high-quality publications and practitioner sources.Improve Practice: Writing a compelling report together enhances your employability skills and prepares you for the fundamental nature of work.
Report 50 4~5~6 Week 13 , WORDS= 2500 words You will take on the role of a consultant from a global marketing agency that specialises in helping clients expand into international markets and propose effective marketing strategies. As part of the consultancy project, you will demonstrate your understanding of marketing environments, branding, segmentation, international marketing strategies, and consumer behaviour. Marketing knowledge will be applied to perform a comprehensive analysis and offer tailored recommendations to the client.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Creating Business Excellence and Marketing
 

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