N/A

Introduction
In the first instance the module introduces you to a number of tools and models that can be used to measure the success, or
otherwise, of an organisation. The key focus is on the Balanced Scorecard, which is a set of measures that gives a fast but
comprehensive view of the business. The Balanced Scorecard endeavours to collate important elements that reflect a
business’s strategic position e.g. product and service quality measures, product and service development time, customer
satisfaction, productivity and so on.
Internal processes
The module then deals with the question... What must a business excel at? This section takes an internal process perspective
and investigates both the effectiveness and efficiency of the organisation. The focus is on Operations Management and
associated concepts such as Lean operations and quality management.
Innovation and learning
The module than deals with the question... How can a business continue to improve and build capabilities? This section
investigates how people and information support the organisation. The focus is on improvement activities and project
management.
Customer focus
The module then deals with the question... How do a business’s customers see the business? This section investigates just
how well an organisation is meeting the needs of, and satisfying, its customers. The focus is on managing strategy and
performance and the relationship management challenges faced by organisations.
Financial Matters
The module then deals with the question... How does the business appear to its shareholders? This section investigates the
financial performance of an organisation. The focus is on Finance and Budgetary Control – profit, cost and revenue-related
measures - and the Interpreting of Financial Statements.
Overall the module emphasises the concept of integrative nature of business across the FOUR key areas and what matters
most in the need and desire to build high performing organisations that can endure in the complex, global business
environment.

LO1. Critically evaluate elements of an organisation’s strategic objectives through performance measurement using facets of the Balanced Scorecard.
LO2. Critically investigate and appraise the role of operations management & strategy, project management & the significance of modern supply chain management practice to the delivery of customer value, social and environmental impact and the building of high performance organisations.
LO3. Critically investigate and appraise the impact of the philosophy or ‘lean’ operations & supply practice and models of quality and performance management with specific reference to the principles and practice of operational improvement and contribution to an organisation’s success.
LO4: Critically evaluate the global marketing concept and strategy within marketing environments and consumer & organisational buyer behaviour
LO5: Critically assess the ethical and responsible marketing principles, the influence of marketing research, international market segmentation managing the international marketing mix & brand development upon marketing activities in different international marketing environments.
LO6: Evaluate the ways in which changes within the global economy might impact upon marketing strategies.