Introduction to Hospitality, Tourism and Events (TSM 07101) or The Business of Tourism
SCQF Level 7

This module considers sport event tourism (SET) management, its development and processes alongside its impacts on local, national and global stakeholders. The module will cover a range of sporting events within an international context, from major sporting events such as the Olympic and Commonwealth Games, to smaller local events like the Edinburgh Marathon. Conceptual frameworks, typologies and definitions will provide students with a strong foundation to better understand this important sector for both events and tourism. The impacts of SET on the host, national and international community & its relevant stakeholders will be identified and appropriate evaluative frameworks discussed. We will look to better understand the resources required by a host destination in order to produce and maintain a strong SET offering through sport tourism destination resource analysis and will evaluate this in line with a destinations current tourism offering & market. Within the context of bidding, planning and staging of sports events, we will investigate current theory and frameworks around this area and apply these in a real world context, to self-selected student case studies. Finally, Consideration will be given to current issues and trends such as links to the UN sustainable development goals, the broadcasting of sport events, issues on wellness & community, and appraising likely future developments and demands worldwide.

LO1 Examine the foundations, theories, and associated conceptual frameworks behind Sport Event Tourism.
LO2 Analyse and investigate the impacts of sport event tourism and investigate how these affect local, national and international communities.
LO3 Consider sport event tourism in respect of the host destination, its resources and current tourism markets.
LO4 Evaluate the processes the processes behind sport event tourism bidding, planning & staging.
LO5 Explore trends likely to affect the future of Sport Events in relation to tourism and development.