There are no pre-requisites for this module to be added

The study of viticulture, vinification and distillation methods.Classification and styles of wines and spirits produced.The size and structure of the licensed trade and current drinking trends. Consumer expectations, attitudes and motivational behaviour towards drinking alcohol. The role of alcohol in society. Product merchandising and evaluation.The importance of branding and brand awareness.. Purchasing, stock, revenue and legislative control of alcoholic beverages .

Upon completion of this module you will be able to

LO1: Develop a critical understanding of the social, cultural and historical role of wines and spirits in modern society.

LO2: Examine the production processes involved of the major wine and spirit regions of the world.

LO3: Investigate the classification of market segmentation when deploying branding strategies in the wine and spirit industry.

LO4: Analyse the elements of wines and spirits through the systematic tasting technique.

LO5: Analyse the application of purchasing methods ,financial management and stock and legislative control to licensed premises.