There are no pre-requisites for this module to be added

This module aims to equip you with the knowledge and skills necessary for managing tourism and hospitality services in a global context. Throughout, you will evaluate the unique characteristics of the service sector and creatively generate strategies and strategies for sustainable service management. Interdisciplinary themes from human resource management, marketing and operations management are applied to tourism and hospitality services to provide you with a comprehensive understanding of how services are designed, delivered, and evaluated. Through an active learning approach, the module focusses on the provision of service excellence from a leadership perspective. As such, you will engage in practical activities, class and group discussion and skills building exercises throughout the workshops which culminate in student-led masterclasses that you will run at the end of the Trimester.

Upon completion of this module you will be able to

LO1: Critically reflect upon the nature and challenges of service management.

LO2: Analyse the role of, and relationships between, HRM, Operations and Marketing in the provision of service.

LO3: Apply the concept of service across a range of situations/contexts.

LO4: Apply a range of tools and techniques necessary for delivering and evaluating service performance.

LO5: Demonstrate knowledge and understanding of contributions from classical and contemporary thinking in services.