Module title: Managing Heritage Tourism

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11104
Module leader: Anna Leask
School The Business School
Subject area group: Tourism

There are no pre-requisites for this module to be added

2017/8, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Anna Leask
Module Organiser:
Learning, Teaching and Assessment (LTA) Approach:
The module is based on one three hour class per week with each class combininge formal lecture, tutorial and seminar approaches to allow for delivery and discussion of module content. The module is supported by invited guest speakers, site visits and extensive use of international case studies. Classes will use a variety of media for content delivery including websites, DVDs and case study support material. Students will be encouraged to observe and reflect on management practice in a variety of heritage visitor attractions, enabling them to develop their own skills and encourage the development of independent thought in relation to the identification of appropriate management approaches.
The assessments are devised to provide the student with the opportunity to demonstrate their knowledge of the heritage tourism sector and to offer management solutions to site management issues. The first assessment focusses on the definition and nature of heritage tourism - an essay regarding definitions - encouraging students to access a range of sources in their exploration of the sector. The second is an exam based on questions in relation to the management of heritage tourism. Clear guidance will be given to students in terms of exam technique. The questions will allow students to demonstrate their ability to identify the key issues and practical solutions in managing heritage tourism, in addition to wider strategic issues at international levels.
The module materials make full use of the available resources in this area, specifically the use of case studies to demonstrate previous, current and potential business management practices in a variety of international heritage visitor attractions.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 36
Face To Face Centrally Timetabled (Digital) Exam 3
Independent Learning Guided independent study 161
Total Study Hours200
Expected Total Study Hours for Module200
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 50 1&2 6 HOURS= 0, WORDS= 2000
Centrally Time Tabled Examination 50 3 - 5 14/15 HOURS= 3, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

The module will cover the : Concepts and definition of heritage tourism;, the nature of built heritage; management issues in the effective management of heritage visitor attractions; specific issues in the management of UNESCO World Heritage Sites; balancing resource and visitor management via interpretation, technology and revenue ; and the future of managing heritage tourism.

Learning Outcomes for module:

LO1: Evaluate the definitions and concepts of heritage tourism
LO2: Analyse the composition and development of heritage tourism
LO3: Critically appraise the managerial and operational issues in heritage visitor attraction management
LO4: Evaluate the application of management techniques in the effective management of World Heritage Sites
LO5: Evaluate and select appropriate management techniques to enhance the management of visitor and resource management at heritage visitor attractions.

Indicative References and Reading List - URL:
TSM11104 Module Reading List 2017/18