Modules

Core Module Information
Module title: Contemporary Issues in Hospitality Management
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: TSM11107
Module leader: Mania Moysidou
School The Business School
Subject area group: Tourism and Intercultural Business Communication
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

Demographic changes and trends in consumer demand and expectations. The increasing role and influence of social media. The pervasive impact of globalisation. Sectors such as couchsurfing, pop up hospitality, Air BnB, serviced apartments, Changes in operating patterns, supply chains, management contracts. The industry?s relationship with the environment and issues of sustainable development. Hospitality as an ethical practice. Emerging marketing strategies and distribution challenges. Harnessing the full potential of the information and communication technologies. The changing nature of the hospitality workforce; education and training issues.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Interpret the breadth and diversity of the range of contemporary issues facing hospitality organisations across the world.

LO2: Critically analyse the nature, effects and implications of each key contemporary issue.

LO3: Synthesise knowledge of the key contemporary issues, and their inter-relationship in the context of hospitality management.

LO4: Critically evaluate the overall impacts of emerging contemporary issues upon the international hospitality business.
Full Details of Teaching and Assessment
2024/5, Trimester 2, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Mania Moysidou
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 12 The in-person weekly lectures will take place prior to the seminars and aim to give you a strong understanding of concepts and theories related to the module's contents. The lecture slides will be made available to you the week before each lecture takes place.
Face To Face Seminar 24 The seminars will be lecturer-facilitated and will allow you to explore and apply theory introduced during the lectures to consolidate your knowledge and understanding. The majority of the discussion will be student-led and happen either individually or within small groups. To get full benefit from the seminar and to support other students, you are expected to come prepared having engaged with the lecture materials and associated essential readings.
Online Guided independent study 164 Each week reading materials and further resources will be issued on Moodle. You are expected to read and reflect on the essential reading material which will be discussed during the seminar sessions. You are also expected to do independent research and engage with materials outside the recommended list. Resources to help you to read and take productive study notes created by the University's Academic Skills team can be accessed on the module Moodle page.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 50 1~2 Week 8 , WORDS= 2500 A 2,500 word report focusing on Learning outcomes 1 and 2 that will assess your understanding of the themes covered in the first half of the trimester. You are asked to critically analyse the topic based on academic literature, to use case studies to demonstrate relevant real-world situations and resulting implications, and to formulate your own recommendations, basing your argument on your own research and analysis.
Essay 50 1~2~3~4 Week 13 , WORDS= 2500 A 2,500 word essay focusing on Learning outcomes 1, 2, 3 and 4 that will assess your understanding of the Contemporary Issues covered throughout the trimester. You are asked to synthesise the knowledge you gained in the module and address a variety of contemporary issues as well as their effects on a specific hospitality sector, focusing on a market or country of your choice. This analysis should be supported by the application and evaluation of hospitality management concepts and theories to justify your discussion and argument.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
TSM11107 - Contemporary Issues in Hospitality Management
 

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