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The overall aim of this module is to provide a stimulating programme of study that enables you to determine and evaluate the current trends and contemporary debates and developments in international tourism, events and hospitality management and their implications for tourism business. This module therefore aims to introduce and evaluate the tourism phenomenon, current trends and developments in international tourism and their implications for tourists, tourism businesses and destination populations. The effects on international tourism of the global economic downturn and the recovery are reviewed but in the wider context of key issues: problems involved in monitoring, measuring and defining tourism; the complexities of stakeholder relationships; visitor demand and behaviour; current issues and trends including environmental concerns, the ethics of the globalisation of tourism and the development of alternative forms of tourism. Furthermore, issues and trends in related sectors, namely hospitality and festivals and events, are also discussed.

LO1. Appraise the significance of consumer demand and behaviour for contemporary tourism product development
LO2. Demonstrate a critical understanding of the tourism system, its components and characteristics
LO3. Critically analyse stakeholder relationships with regard to their implications for destination development
LO4. Critically appraise the impacts of international tourism on destinations
LO5. Critically evaluate a range of impact management techniques for sustainable tourism development