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This module provides a varied and stimulating programme of study that enables you to understand and appreciate the extensive range of contemporary issues facing festival and event organisations across the world; and to critically examine research and emerging themes in the study of festivals, events and related areas. The module moves beyond the business and marketing-driven approaches of events management towards a more conceptual analysis and understanding of events from a socio-cultural perspective.
The module will examine junctures between the social sciences and the field of festivals and events. It applies and contextualises theories within the discourse of events to provide a greater understanding of the significance of events in contemporary society. Studying this module provides you with a structured and detailed examination of issues pertaining to, for example, event tourism, festival and events in society, events ritual and performance, consumption, place and representation, social movements, and mobilities; along with emerging trends such as ‘pop-up’ events, the sharing economy, and changing demographics. Moreover, it enhances your ability to critically review the influences of such issues and trends upon the international festivals and events industry.

Upon completion of this module you will be able to
LO1: Interpret and appraise the breadth and diversity of the range of contemporary issues facing festivals and events across the world.
LO2: Critically analyse the nature, effects and implications of key contemporary issues in festivals and events.
LO3: Synthesise knowledge of the key contemporary issues, and their inter-relationship in the context of festival and event management.
LO4: Critically evaluate the overall influences of emerging contemporary issues upon the international festival and event management sector.