Modules

Core Module Information
Module title: Hospitality Strategic Operations
SCQF level: 11:
SCQF credit value: 40.00
ECTS credit value: 20
Module code: TSM11134
Module leader: Annamarie Sisson
School The Business School
Subject area group: Tourism and Intercultural Business Communication
Prerequisites

There are no pre-requisites for this module to be added
Timetables
Description of module content:

This module will (via a computer simulation) cover the following: • Budgeting and revenue management• Sales management (pricing and promotion)• Food and beverage management (menu engineering and procurement)• Housekeeping and maintenance management• Strategic and operational analysis and decision making • Developing and implementing competitive strategies • Critical reflection. This module will enable you to apply your knowledge and skills to professional practice and to critically evaluate both the accommodation and restaurant operational aspects of the industry, and therefore gain a competitive edge and develop your potential when seeking graduate employment. You will relate academic theory to the operational context and demonstrate this through critical evaluation in assessments. You will develop your ability to critically apply and evaluate your learning in a simulated operational context. This module helps you to develop the skills that are necessary for successful postgraduates in the 21st Century and thereafter as part of your continuing professional development.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critique and reflect on the dynamic linkages between hospitality operational variables and strategic performance.

LO2: Identify and critically analyse both key operational and strategic variables.

LO3: Evaluate operational data to develop and implement appropriate strategic decisions in a hospitality context to achieve planned goals.

LO4: Critically reflect on decision making and to be able to identify appropriate adjustments where required.
Full Details of Teaching and Assessment
2024/5, Trimester 2, Blended,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Blended
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Annamarie Sisson
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Seminar 12 Learning and Teaching Methods include a series of two-hour seminar sessions that encompass lecture and seminar activities. Topics covered are designed to enable you to develop your own strategy and subsequently employ this within the online simulation, evaluating the effectiveness and success of this strategy within the module assessments.
Online Guided independent study 188 Throughout the module, you will have the opportunity to participate in the running of an online hotel and restaurant using a virtual simulation. You will need to make decisions and operate your hotel each week.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 40 1~2~4 Week 6 , WORDS= 2,000 Assessment 1 is a strategic plan (2,000 words, worth 40% of the module mark). For this assessment, you are asked to submit a strategic plan for the opening of a new hotel, providing an overview of the business, strategic management, competitive strategy, and strategic implementation and decision making (LO 1, 2 and 4). Assessment due date for TR3 availability is Week 5.
Report 60 1~2~3~4 Week 12 , WORDS= 4,000 Assessment 2 is a Performance Report (4,000 words, worth 60% of the module mark). This assessment builds on Assessment 1; as you have been running your online hotel simulation and operationalizing the strategy proposed in Assessment 1, you are now asked to develop a performance report on the hotel’s performance, reviewing the hotel’s current strategy position and providing recommendations to achieve strategic objectives in the future, as well as reflecting on your own experience of strategy development and decision making (LOs 1-4).
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
Hospitality Strategic Operations
 

Related information