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This module considers festival and event management, event development and processes as well as impacts on other organisations, regions or localities. The module covers a range of festivals and events within an international context from major multi-arts, sporting and religious events such as the Edinburgh Festival, Olympic Games, Commonwealth Games or World Expos to smaller ones and employs organisation theory to their study and the analysis of pressures and challenges faced by organisers. Current issues and trends in the festivals and events market and political economy are also appraised along the likely future demand and development of festivals and events worldwide.

LO1: Evaluate and critically determine the significance of various types of festivals and events, their social, cultural, economic, political, physical, environmental and technological impacts addressing issues related to effectiveness, sustainability and ethical management (essay, journal)
LO2: Communicate and present findings of investigative activity critically assessing the application of organisation theory and festival and event theory to the study of structure, environment, strategy and decision making, planning and learning (portfolio, journal)
LO3: Review and evaluate event lifecycles, international market conditions, current issues, trends in international festivals and events (essay, portfolio, journal)