2025/6, Trimester 2, In Person,
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| Occurrence: | 001 |
| Primary mode of delivery: | In Person |
| Location of delivery: | MERCHISTON |
| Partner: | |
| Member of staff responsible for delivering module: | Susan Martin |
| Module Organiser: | |
| Student Activity (Notional Equivalent Study Hours (NESH)) |
| Mode of activity | Learning & Teaching Activity | NESH (Study Hours) | NESH Description |
| Online | GROUPIND_STUDY | 12 | Your groupwork will focus on research and application of learning to tasks and assessments. You will collaborate with your peers in smaller teams and work on your marketing presentation as well as gain feedback around your presentation style and approach. |
| Face To Face | Lecture | 12 | The lectures will provide insight into theories of marketing and strategies which make a successful Business Plan. |
| Face To Face | Practical classes and workshops | 36 | The workshop sessions will provide you with techniques and best practice around marketing an artistic company. These practical classes and workshops will include self-study and guided-study. |
| Online | Guided independent study | 140 | You will research independently and as part of a smaller group about marketing strategies and skills along with developing the necessary skills to present a professional and complete Arts Business Plan. This will include building the necessary paperwork, projections research to go towards your Final Portfolio Business Plan for your Theatre Company. |
| Total Study Hours | 200 | |
| Expected Total Study Hours for Module | 200 | |
| Assessment |
| Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words | Description |
| Reflective Log | 10 | 1~4 | Week 13 | , WORDS= 1000 words | Reflective Log. This is a critical reflection of your journey through the module, how you responded to the teaching, your role in the group and in the succesful completion of the Business Plan. You will also discuss tasks where you took leadership and tasks where you were a good team member. Discussing your development and identifying areas of strength and weakness.This is an individual grade assessed against a reflective essay rubric |
| Oral Presentation | 30 | 2~3~4~5 | Week 13 | HOURS= 15 Minutes | Your final assessment will be a group presentation of proposed projects and business cases. This will demonstrate all the skills learnt so far throughout the Trimester. You will demonstrate the skills of how to listen and respond to questions on your presentations, and you will be able to demonstrate ongoing personal and group learning. This presentation specifically is the oral presentation of your full business plan. After having honed the plan after input on your previous presentations you will confidently present your business plan which will reflect consideration of Budgets/context of fringe/Context of budget and support in kind along with PEST and SWOT analysis. You will be assessed on:Content: Is the information accurate, relevant, and easy to understand? Is it focused with a clear purpose and supported by evidence? Structure and flow: Does the presentation have a clear beginning, middle, and end? Are transitions between sections smooth? Visuals: Are the slides or other visuals clear, well-designed, and supportive of the message rather than distracting from it? Purpose: Does the presentation have a strong opening and a clear conclusion.Group: Was the presentation cohesive with weighting between participants evenly distributed.Questions: How you respond effectively and with purpose and knowledge to questioning.This is a group grade which is assessed against a rubric |
| Oral Presentation | 20 | 2~3~4~5 | Week 10 | HOURS= 10 Minutes | Building in complexity and after workshops and Seminar presentations you will learn cumulative skills on how to engage with Arts marketing and the creation of a successful and useful Arts marketing Business Plan. For the Assessment your group will undertake a group presentation of marketing strategies for your company and initial project proposals. (10 minutes)In your group develop a marketing strategy for your initial project and for your company to be presented in class. You will be assessed on:Content: Is the information accurate, relevant, and easy to understand? Is it focused with a clear purpose and supported by evidence? Structure and flow: Does the presentation have a clear beginning, middle, and end? Are transitions between sections smooth? Visuals: Are the slides or other visuals clear, well-designed, and supportive of the message rather than distracting from it? Purpose: Does the presentation have a strong opening and a clear conclusion.Group: Was the presentation cohesive with weighting between participants evenly distributed.Questions: How you respond effectively and with purpose and knowledge to questioning. |
| Portfolio | 40 | 2~3~4~5 | Week 13 | , WORDS= 1000 words | Having worked all trimester on smaller Business Presentations and Arts Marketing workshops and group presentations of proposed projects and business cases. This final Business Plan submission is the culmination of the Trimester of work and solidifies your journey and understanding of the trimester of work and represents the detail needed to present a professional Arts Marketing Business Plan. In addition to the Oral Presentation of your plan you will also submit an electronic copy of the groups presentation and business plan/case.This is a group Grade assessed against a rubric |
| Component 1 subtotal: | 20 | | |
| Component 2 subtotal: | 80 | | | | |
| Module subtotal: | 100 | | | | |