Core Module Information
Module title: Publishing in Context

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: CLP11100
Module leader: Avril Gray
School School of Arts and Creative Industries
Subject area group: Media and Humanities
Prerequisites

N/A

Description of module content:

You will critically explore the way in which publishing has developed as an industry from the time of the creation of the first printing press until the present day to contextualise the business and management structures of the industry. You will examine the size, structure, and organisation of different contemporary publishing sectors. You will learn about different publishing business models and other management theories to examine the internal structures of large and small publishing companies as well as their position in the wider media sector. Further, you will reflect on the impact of digitisation on the publishing industry and how these disruptions together with different business models affect the dynamics between publishers, authors, retailers, and various other stakeholders. Lastly, you will examine the broader societal, political, ethical, and regulatory contexts of the publishing industry and learn about the importance of intellectual property rights in an evolving multinational and multimedia context.

Learning Outcomes for module:

Upon completion of this module you will be able to:

LO1: Critically reflect on the development of publishing as an industry, publishing as part of mass media, and its publishing’s cultural and commercial relevance.
LO2: Examine the impact of technological change and globalisation on the functions performed within and out with publishing companies.
LO3: Critically evaluate business models in publishing.
LO4: Analyse the commercial context and legal environment of publishing and the inter-relationship with culture, politics, and society.
LO5: Apply critical analysis and research skills to evaluate the contemporary developments and their impact on publishing businesses.

Full Details of Teaching and Assessment
2022/3, Trimester 1, Face-to-Face, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Avril Gray
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
The module has two main elements which allow for the imparting of ideas and information (L.O. 1, 2, 3, 4, 5), and give you the opportunity to put theory into practice (L.O. 1, 2, 3, 4, 5). Weekly lecture sessions will enable you to develop your theoretical, critical, and historical knowledge of the publishing industry. Seminar sessions will mirror the lecture series and provide a medium for student centred learning where you will take part in exercises which mirror the lecture topics. The module will also include a guest lecture programme/series of industry visits which will further embed LOs 2, 3, 4, 5.

Embedding of employability/ PDP/ scholarship skills
A thorough understanding of the publishing industry and the roles performed by individuals within it will help prepare you for the workplace and ensures that you are aware of the diversity of the industry and possible career prospects. You will be given opportunities to engage with publishing professionals through a guest speaker programme and a range of industry visits which will further enhance your understanding of the publishing world. A core concern of this module is to improve students’ analytical skills. Emphasis is placed on research skills, academic literacy, critical skills, and effective presentation of ideas.



Assessment (formative and summative)
You will undertake one formative and one summative assessment during the module. A Case Study of a publishing company (100%) in week 13 will involve the critical appraisal of one publishing company in relation to the current state of the industry. Throughout the module you will be expected to keep a diary of key issues, this will involve the collation of a number of trade and scholarly articles which will reflect the issues impacting upon your chosen publishing company. You will be expected to critically analyse and examine the impact of these issues and present your findings to the class

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Practical classes and workshops 24
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 100 1,2,3,4,5 12 , WORDS= 4000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader