Core Module Information
Module title: Publishing in Context

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: CLP11100
Module leader: Stevie Marsden
School School of Arts and Creative Industries
Subject area group: Media and Humanities

There are no pre-requisites for this module to be added

Description of module content:

In this module you will critically explore the way in which publishing has developed as an industry, from the creation of the first printing press until the present day, in order to contextualise contemporary business and management structures of the industry. You will examine the size, structure, and organisation of different contemporary publishing sectors (such as Trade, Academic and Education). You will learn about different publishing business models and other management theories to examine the internal structures of large and small publishing companies. Further, you will examine the impact of digitisation on the industry (in terms of creativity, marketing and production) and how digital disruption, along with different business models, affect the dynamics between publishers, authors, retailers, and other industry stakeholders. Lastly, you will examine the broader societal, political, ethical, and regulatory contexts of the publishing industry and learn about the importance of intellectual property rights in an evolving multinational and multimedia context.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically reflect on the development of publishing as an industry, publishing as part of mass media, and publishing’s cultural and commercial relevance in the UK.

LO2: Examine the impact of technological change and globalisation on the functions performed by publishing companies.

LO3: Identify and critically evaluate different business models in publishing.

LO4: Analyse the commercial context and legal environment of publishing and the inter-relationship within socio-political and cultural contexts.

LO5: Demonstrate critical analysis and research skills in the evaluation of the contemporary developments in publishing and their impact on publishing businesses.

LO6: Effectively and efficiently communicate your ideas and learning in a professional and context-appropriate manner.

Full Details of Teaching and Assessment
2023/4, Trimester 1, In Person,
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Member of staff responsible for delivering module: Avril Gray
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 24
Online Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 100 1~2~3~4~5~6 15 , WORDS= 4,000 words
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Publishing in Context