Module title: Magazine Publishing

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: CLP11114
Module leader: Derek Allan
School School of Arts and Creative Industries
Subject area group: Humanities and Culture
Prerequisites

There are no pre-requisites for this module to be added

2018/9, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Derek Allan
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to Los

The three-hour workshop will introduce a range of publishing, journalism, editing, advertising, distribution and design skills, and will offer you intensive instruction and insights, enabling you to learn by applying these roles (LOs: 2,3,4 and 5) These will be supplemented by a one-hour lecture where you will develop the theoretical skills needed for an analytical approach (LO: 1,2 and 4). There will also be a strong emphasis on group-work with students being encouraged to practice in the workshops (LO: 2-3).

Embedding of employability/ PDP/ scholarship skills
Magazine publishing is the most buoyant sector of print media at present offering expanding employment opportunities so acquiring skills in this sphere will boost student employability. This module also calls upon students to be self-reliant and creatively co-operative.
A thorough understanding of the publishing industry and the roles performed by individuals within it will help prepare you for the workplace and ensures that you are aware of the diversity of the industry and possible career prospects. You will be given opportunities to engage with publishing professionals through a guest speaker programme and a range of industry visits which will further enhance your understanding of the publishing world. A core concern of this module is to improve students' analytical skills. Emphasis is placed on research skills, academic literacy, critical skills, and effective presentation of ideas.


Assessment
As a group project, week 13 (50%) you will contribute to the production of a magazine: print/digital. Half of this mark will be awarded for your individual contributions to this (LOs: 2-5); half the mark for teamwork (LOs: 2-5) via peer assessment. You will also be encouraged to develop critical self-evaluation skills through the completion of a portfolio of individual work to include a business plan, blogs, subbed copy, market research and

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 7
Face To Face Demonstration 42
Independent Learning Guided independent study 151
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 50 1,4,5 8 HOURS= 0, WORDS= 0
Project - Written 50 2,3,4,5 13 HOURS= 0, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

The module will require you to think like a potential magazine publisher or editor: you will critically examine the range of magazines available and their routes to market, as well as investigating the various approaches and styles they adopt in order to appeal to a particular target readership. You will then apply this analysis to the creation of a new publication: learning, drawing upon and practicing a range of editorial and design skills to produce your own magazine.

Learning Outcomes for module:

Upon completion of this module you will be able to:
LO1: Critically explore the contemporary magazine marketplace for print and online production
LO2: Critically assess group dynamics and the processes in magazine production
LO3: Debate the process of effective teamwork in order to produce a publication to tight deadlines
LO4: Develop a theoretical and practical understanding with a professional standard of writing and design skills
LO5: Generate ideas for advertising, evaluating revenue streams and show an appreciation of distribution challenges.

Indicative References and Reading List - URL:

Please contact your Module Leader for details
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