Core Module Information
Module title: Fiction and the Fiction Market

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: CLP11133
Module leader: Avril Gray
School School of Arts and Creative Industries
Subject area group: Media and Humanities
Prerequisites

CLP11100 Publishing in Context

Description of module content:

You will develop an understanding of the creative and business aspects of the fiction market. The growth and current prominence of fiction publishing in the global publishing industry and the significance of copyright, rights sales and legal relationships will be explored. You will be taken through the different stages in the publishing process for fiction and analyse the principles and practices involved. Derivative works, for example, translations, will represent a key element in understanding the use of rights. You will critically examine the development of editorial policy, budgeting, marketing, author development, and design and illustration. You will undertake marketing research, publicity and promotional campaign appraisal and market analysis. You will explore commercial marketing strategies of modern fiction publishers. A unique focus of this module is its consideration of the ethical vis a vis the commercial realities of fiction publishing.

Learning Outcomes for module:

Upon completion of this module you will be able to:
LO1: Critically examine the UK and international fiction markets.
LO2: Analyse the processes of fiction publishing, including list-building, market analysis and competitive advantage.
LO3: Evaluate the marketing strategies involved in fiction publishing.
LO4: Analyse a wide range of legal and ethical contexts, rights and licensing issues.
LO5: Debate and examine contemporary issues and challenges within the global fiction market.
LO6: Produce a range of marketing materials targeted to a clearly identified market, demonstrating core publishing values in your work, including attention to editorial accuracy, aesthetics of layout and suitability to market.

Full Details of Teaching and Assessment
2022/3, Trimester 1, Face-to-Face, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Avril Gray
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Weekly lecture sessions and seminars enable students to develop a theoretical knowledge of the contemporary fiction market, its operations and actors. Weekly seminar sessions will mirror the lecture series and will provide a medium for student centred learning. Students will develop their analysis of the fiction market and apply this to the preparation of assignments and weekly coursework. In addition to the above, industry guest lectures from the publishing programme will be available to students on this module.

Embedding of employability/PDP/Scholarship Skills
A thorough understanding of the fiction market provides key employability skills and prepares students for the workplace. Scholarship skills will be developed through participation in a range of classroom based analytical exercises and independent, personal critical exploration of the fiction market.


Formative Assessment:
Students will undertake two summative assessments during the module. Completion of a manuscript appraisal (40%) in week 7 (LOs 2, 3, 4) will involve the student in a theoretical exercise where they will be asked to assess the market for a new title. This will involve an evaluation of the manuscript, market size, rights opportunities, routes to market, and preparation of a sample manuscript for publication. The second assignment will take the form of an exam (60%) in week 14/15 (LOs 1-6), in which the student will analyse and debate the wider issues facing the contemporary fiction market.

Summative Assessment:
Students will undertake two summative assessments during the module. Completion of a manuscript appraisal (40%) in week 7 (LOs 2, 3, 4) will involve the student in a theoretical exercise where they will be asked to assess the market for a new title. This will involve an evaluation of the manuscript, market size, rights opportunities, routes to market, and preparation of a sample manuscript for publication. The second assignment will take the form of an exam (60%) in week 14/15 (LOs 1-6), in which the student will analyse and debate the wider issues facing the contemporary fiction market.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Tutorial 24
Independent Learning Guided independent study 161
Face To Face Supervised time in studio/workshop 3
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 40 2,3,4 7 HOURS= 0, WORDS= 2000
Centrally Time Tabled Examination 60 1-6 14/15 HOURS= 3, WORDS= 0
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
CLP11133 Fiction and the fiction market