CLP11100 Publishing in Context

You will develop an understanding of the creative and business aspects of the fiction market. The growth and current prominence of fiction publishing in the global publishing industry and the significance of copyright, rights sales and legal relationships will be explored. You will be taken through the different stages in the publishing process for fiction and analyse the principles and practices involved. Derivative works, for example, translations, will represent a key element in understanding the use of rights. You will critically examine the development of editorial policy, budgeting, marketing, author development, and design and illustration. You will undertake marketing research, publicity and promotional campaign appraisal and market analysis. You will explore commercial marketing strategies of modern fiction publishers. A unique focus of this module is its consideration of the ethical vis a vis the commercial realities of fiction publishing.

LO1: Critically examine the UK and international fiction markets.
LO2: Analyse the processes of fiction publishing, including list-building, market analysis and competitive advantage.
LO3: Evaluate the marketing strategies involved in fiction publishing.
LO4: Analyse a wide range of legal and ethical contexts, rights and licensing issues.
LO5: Debate and examine contemporary issues and challenges within the global fiction market.
LO6: Produce a range of marketing materials targeted to a clearly identified market, demonstrating core publishing values in your work, including attention to editorial accuracy, aesthetics of layout and suitability to market.