Core Module Information
Module title: Fiction and the Fiction Market

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: CLP11133
Module leader: Avril Gray
School School of Arts and Creative Industries
Subject area group: Media and Humanities

CLP11100 Publishing in Context

Description of module content:

You will develop an understanding of the creative and business aspects of the fiction market. The growth and current prominence of fiction publishing in the global publishing industry and the significance of copyright, rights sales and legal relationships will be explored. You will be taken through the different stages in the publishing process for fiction and analyse the principles and practices involved. Derivative works, for example, translations, will represent a key element in understanding the use of rights. You will critically examine the development of editorial policy, budgeting, marketing, author development, and design and illustration. You will undertake marketing research, publicity and promotional campaign appraisal and market analysis. You will explore commercial marketing strategies of modern fiction publishers. A unique focus of this module is its consideration of the ethical vis a vis the commercial realities of fiction publishing.

Learning Outcomes for module:

LO1: Critically examine the UK and international fiction markets.
LO2: Analyse the processes of fiction publishing, including list-building, market analysis and competitive advantage.
LO3: Evaluate the marketing strategies involved in fiction publishing.
LO4: Analyse a wide range of legal and ethical contexts, rights and licensing issues.
LO5: Debate and examine contemporary issues and challenges within the global fiction market.
LO6: Produce a range of marketing materials targeted to a clearly identified market, demonstrating core publishing values in your work, including attention to editorial accuracy, aesthetics of layout and suitability to market.

Full Details of Teaching and Assessment
2023/4, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Avril Gray
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Tutorial 24
Independent Learning Guided independent study 161
Face To Face Supervised time in studio/workshop 3
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 40 2,3,4 7 HOURS= 0, WORDS= 2000
Centrally Time Tabled Examination 60 1-6 14/15 HOURS= 3, WORDS= 0
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
CLP11133 Fiction and the fiction market