Modules

Core Module Information
Module title: Fiction and the Fiction Market
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: CLP11133
Module leader: Avril Gray
School School of Arts and Creative Industries
Subject area group: Media and Humanities
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

You will develop an understanding of the creative and business aspects of the fiction market. The growth and current prominence of fiction publishing in the global publishing industry and the significance of copyright, rights sales and legal relationships will be explored. You will be taken through the different stages in the publishing process for fiction and analyse the principles and practices involved. Derivative works, for example translations, will represent a key element in understanding the use of rights. You will critically examine the development of editorial policy, budgeting, marketing, author development, and design and illustration. You will undertake marketing research, publicity and promotional campaign appraisal and market analysis. You will explore commercial marketing strategies of modern fiction publishers. A unique focus of this module is its consideration of the ethical vis a vis the commercial realities of fiction publishing.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically examine the UK and international fiction markets.

LO2: Analyse the processes of fiction publishing, including list-building, market analysis and competitive advantage.

LO3: Evaluate the marketing strategies involved in fiction publishing.

LO4: Analyse a wide range of legal and ethical contexts, rights and licensing issues.

LO5: Debate and examine contemporary issues and challenges within the global fiction market.

LO6: Produce a range of marketing materials targeted to a clearly identified market, demonstrating core publishing values in your work, including attention to editorial accuracy, aesthetics of layout and suitability to market.
Full Details of Teaching and Assessment
2024/5, Trimester 1, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Avril Gray
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 12 One hour lectures to be delivered weekly and recordings provided on Moodle.
Face To Face Tutorial 24 Weekly two-hour tutorials.
Online Guided independent study 164 Guided independent study
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 40 1~2~3~5 Week 7 , WORDS= 2000 This Report will relate to your engagement with industry events, conferences and literary/book festivals during this module. There are two elements to the report: 1) a blog post (approx. 500 words) to be posted on our website and, 2) a report (1,500 words). You can choose the topic of your Report so long as it relates to a conference, industry or literary event (not a booklaunch).
Portfolio 60 1~2~3~4~5~6 Week 13 , WORDS= 1,500 (+21 hrs) As part of a marketing portfolio, you will write a marketing report and provide examples of marketing materials.Report: Exploring a variety of media, you will analyse and debate the wider issues facing the contemporary fiction market (1,500 words). Marketing materials: you will produce and present a range of cross-platform publishing artefacts as part of a portfolio. You will select these marketing materials from a list provided and produce to a professional standard (21 hours equivalent).
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
CLP11133 Fiction and the fiction market
 

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