Modules

Core Module Information
Module title: Publishing in Practice
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: CLP11137
Module leader: Alice Piotrowska
School School of Arts and Creative Industries
Subject area group: Media and Humanities
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

You will learn how to identify and evaluate markets, publishing priorities and resources; develop and maintain a publishing list; collaborate with authors, contributors, developers and providers of material for publication; manage editorial projects; control editorial quality; edit texts and images; proofread text and collate corrections; estimate and control production costs; assess the value of production and publication schedules. You will learn about page layout, typography, image reproduction, and saving and transferring documents according to a specified brief, ready for publication and presentation.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Develop a theoretical and practical understanding of design, production, editorial and marketing principles.

LO2: Create layout solutions that demonstrate high levels of skill and understanding of industry-standard software packages.

LO3: Produce evidence of appropriate and relevant design/production decisions and demonstrate effective presentation skills in an appropriate professional manner.

LO4: Exercise appropriate editorial judgement and demonstrate forensic attention to details (screen and hard copy).

LO5: Demonstrate a critical understanding of typography, design and layout of both text and imagery according to a defined brief.

LO6: Engage in critical reflection on publishing industry learning and practice.
Full Details of Teaching and Assessment
2024/5, Trimester 1, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Alice Piotrowska
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Demonstration 4 Follow-along sessions demonstrating the use of various elements of industry-specific software, including Adobe InDesign and Adobe Photoshop.
Face To Face Lecture 12 Weekly one-hour lectures covering practical aspects of the book publishing and production process, including topics related to design (image use, cover design), typesetting (typography, layout), production (roles and schedules), editorial, and marketing.
Face To Face Tutorial 36 Weekly three-hour workshops that combine exercises related to the lectures (in groups, pairs, and individual), group discussions, industry-standard software training, and one-to-one feedback. Tutorials take place in a dedicated computer lab, where students are provided with technical training and support.
Online Guided independent study 148 Guided independent study involving the completion of both weekly and ongoing practical tasks to develop and practise new software and design skills. Students have ongoing access to the computer lab for independent study and are expected to complete weekly readings, revision, and tasks related to assessments during this time.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Oral Presentation 40 1~2~3~4~5~6 Week 6 HOURS= 5 minutes A short video presentation on a chosen topic related to the weekly module subjects, incorporating independent research, design, and presentation skills. Videos are submitted online by the deadline and viewed by tutors only. Students are expected to demonstrate their learning from the module to date, as well as independent research skills related to their chosen topic (design or editorial).
Practical Skills Assessment 60 1~2~3~4~5~6 Exam Period HOURS= 1000 words This practical skills assessment evaluates the use of industry-specific software packages (Adobe InDesign and Photoshop) alongside design, marketing, and editorial skills. The assessment comprises two components: a complete book cover design (including front cover, back cover, and spine) and an Advance Information (AI) sheet (one A4 page), combining design elements with written content totalling approximately 1,000 words.Students are expected to demonstrate their design and software expertise through appropriate image editing, typography, and colour schemes; their marketing knowledge through the inclusion of a campaign strategy and Unique Selling Points (USPs); and their editorial skills through the written components.
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
Publishing in Practice
 

Related information