Core Module Information
Module title: Publishing in Practice

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: CLP11137
Module leader: Avril Gray
School School of Arts and Creative Industries
Subject area group: Media and Humanities


Description of module content:

You will learn how to identify and evaluate markets, publishing priorities and resources; develop and maintain a publishing list; collaborate with authors, contributors, developers and providers of material for publication; manage editorial projects; control editorial quality; edit texts and images; proofread text and collate corrections; estimate and control production costs; assess the value of production and publication schedules. You will learn about page layout, typography, image reproduction, and saving and transferring documents according to a specified brief, ready for publication and presentation.

Learning Outcomes for module:

Upon completion of this module you will be able to:
LO1: Develop a theoretical and practical understanding of design, production, editorial and marketing principles.
LO2: Create layout solutions that demonstrate high levels of skill and understanding of industry standard software packages.
LO3: Produce evidence of appropriate and relevant design/production decisions and demonstrate effective presentation skills in an appropriate professional manner.
LO4: Exercise appropriate editorial judgement and demonstrate forensic attention to details (screen and hard copy).
LO5: Demonstrate a critical understanding of typography, design and layout of both text and imagery according to a defined brief.
LO6: Engage in critical reflection of the decisions made.

Full Details of Teaching and Assessment
2022/3, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Avril Gray
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning and teaching methods including their alignment to LOs
Lectures, seminars and workshops enable you to develop your theoretical knowledge of the publishing industry and give you the opportunity to put that theory into practice. Seminar and workshop sessions will support the lecture series and provide a medium for student centred learning. You will develop theoretical knowledge of publishing and apply this knowledge to the preparation of assignments and continuous coursework.

Embedding of employability/PDP/scholarship skills
A thorough understanding of publishing functions and the roles performed by individuals within publishing companies helps prepare you for the workplace and ensures that you gain key employability skills required by the publishing industry. Scholarship skills will be developed through a range of analytical exercises based on "real life" publishing scenarios, through personal, critical exploration of the publishing functions and through assessment.
Research/teaching linkages
Staff research interests and industry experience will form the basis of the teaching of this module. A core concern of this module is to improve students’ industry specific practical and analytical skills. Emphasis is placed on research skills, academic literacy, critical skills, and effective presentation of ideas. Summative assessments will be evaluated on the quality of research, argument, referencing, presentation skills and ability to adhere to instructions.

Supporting equality and diversity
This module aims to provide information and support related to intercultural activities in the spirit of widening access, and actively seeks to indentify activities of an intercultural nature. This module is supported by a Virtual Learning Environment.

The global nature of the publishing industry dictates that all publishing modules should be global or international in nature. Learning and teaching activities are designed to respond to international requirements and seek to be academically and professionally inclusive and supportive of international students.

Formative Assessment:
Formative assessment is provided throughout the module within independent and group learning opportunities. Class exercises will help you to hone specific publishing skills, with a particular emphasis on editorial and design, allowing you to gain feedback from teaching staff.

Summative Assessment:
You will undertake two summative assessments during the module: one formal presentation (LOs 1, 2, 3 ,4, 5, 6) in week 7 (40%) and the completion of an in-class assessment (60%) in week 14 (LOs 1, 2, 3, 4, 5, 6).

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Demonstration 1
Face To Face Demonstration 3
Face To Face Lecture 12
Face To Face Tutorial 36
Face To Face Practical classes and workshops 48
Independent Learning Guided independent study 100
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 40 1-6 6 HOURS= 0, WORDS= 0
Practical Skills Assessment 60 1-6 14 HOURS= 3, WORDS= 0
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
Publishing in Practice