Core Module Information
Module title: Publishing Production

SCQF level: 11:
SCQF credit value: 40.00
ECTS credit value: 20

Module code: CLP11138
Module leader: Avril Gray
School School of Arts and Creative Industries
Subject area group: Media and Humanities
Prerequisites

CLP11137 Publishing in Practice

Description of module content:

You will learn how to create a product from concept to creation. You will undertake all the functions of a publisher, to include the demonstration of marketing, editorial, design, production and financial skills. You will explore the legal framework in which publishing operates, including contracts and intellectual property rights.

Learning Outcomes for module:

Upon completion of this module you will be able to:
LO1: Critically appraise the market for a new publication and create appropriate marketing and publicity materials.
LO2: Demonstrate comprehensive knowledge of advanced technical skills, practices and independent research as applied to a professional publication and exercise appropriate judgement on its creation.
LO3: Analyse the implications of digitisation on the new publication.
LO4: Develop a critical awareness of the legal and financial imperatives of publishing.
LO5: Exercise creative, technical and project management skills and judgement as appropriate to the publishing profession.
LO6: Critically reflect upon your professional practice.

Full Details of Teaching and Assessment
2022/3, Trimester 2, Face-to-Face, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Avril Gray
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Lectures and workshop sessions enable you to develop theoretical and practical knowledge of the publishing industry and give you the opportunity to put that theory into practice (LOs 1–6). You will develop theoretical knowledge of publishing and apply this knowledge on a weekly basis.

You will be required to debate, present, and evaluate current publishing practice and research. LOs 1 to 6 inclusive will be introduced through lead lectures but practiced and learned on a weekly basis. A key requirement is the completion of independent work on a continuous basis. Module material is also available through Moodle.

LO 1 will be addressed through lectures and independent research examining the relationship between applied publishing and market research. LOs 2, 3, 5 and 6 will be supported in timetabled workshops and utilizes independent research – such advance preparation to include liaison with publishing professionals and creatives. Formative assessment will be individualised and will take place during workshops. LO 4 considers the application of financial and legal considerations in the wider publishing industry and as applied to a specific publication. Learning will be structured by means of lectures and debate to provide a progression both of theoretical concepts and practical skills.


Formative Assessment:
You will undertake two assessments during the module. A one-to-one oral examination (30%) in week 8. The second assessment (70%) will be a tangible product submitted in week 14 (LOs 1, 2, 3, 4, 5 and 6).

Opportunities for discussion and feedback will be provided throughout the module.


Summative Assessment:
You will undertake two assessments during the module. A one-to-one oral examination (30%) in week 8. The second assessment (70%) will be a tangible product submitted in week 14 (LOs 1, 2, 3, 4, 5 and 6).

Opportunities for discussion and feedback will be provided throughout the module.


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Guided independent study 252
Face To Face Lecture 24
Face To Face Guided independent study 28
Face To Face Project Supervision 92
Face To Face Practical classes and workshops 1
Face To Face Supervised time in studio/workshop 3
Total Study Hours400
Expected Total Study Hours for Module400


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Assessment 30 1-6 8 HOURS= 0, WORDS= 0
Project - Written 70 1-6 14 HOURS= 0, WORDS= 0
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader