Core Module Information
Module title: Festival Production

SCQF level: 11:
SCQF credit value: 40.00
ECTS credit value: 20

Module code: CLP11168
Module leader: Mark Thomson
School School of Arts and Creative Industries
Subject area group: Generic - School of Arts and Creative Industries

There are no pre-requisites for this module to be added

Description of module content:

This module develops the productions previewed in the Festival preview modules to be given a final public performance in the Edinburgh Fringe Festival. As well as performing, each company will research, develop and execute a marketing strategy which includes social media, live extracts from performance, PR, and face-to-face marketing throughout the run. You will also be expected to see other performances during the Edinburgh festival fringe to enhance your own understanding and critical appraisal of the Festival fringe context.

Learning Outcomes for module:

LO1. Critically apply creative and intelligent character interpretation and the ability to sustain performance in an industry-standard production.
LO2. Critically evaluate your skills and experience in the context of a competitive industry.
LO3. Demonstrate significant responsibility in developing professional standards and conduct and exercise substantial autonomy and initiative.
LO4. Apply knowledge to develop, evaluate and execute an effective and sustained marketing campaign appropriate to the context of the Edinburgh Festival Fringe

Full Details of Teaching and Assessment
2022/3, Trimester 3, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Mark Thomson
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
This module is based on independent rehearsal, performance, research and observation, and is largely a self-directed group learning project, which brings together the performance and business skills acquired in the course to this point (LOs 1 – 4). Groups will be required to make themselves available for 2 weeks prior to the Edinburgh Fringe Festival for approximately 35 hours of development rehearsals with a director and will perform every other day throughout the Edinburgh Fringe Festival. Each company will decide on dedicated hours (approximately 20- 30 hours) for marketing the work and will develop appropriate networks and connections in order to take advantage of any press/showcasing opportunities that present themselves during the run (LO 4). Each group will have 5 hours of mentor time throughout the working period, which will be negotiated with the group but may be composed of practical feedback and observed rehearsals/performance. Students are expected to show initiative in planning and professional behaviour in a semi -professional performance situation

Formative Assessment:
Feedback given immediately by both the Director and Mentor in preparatory rehearsals allow you to understand your own progress and to adjust your learning goals and objectives as rehearsals progress

Summative Assessment:
The summative assessment mark will be composed of two elements: Director and Peer assessment of group engagement throughout the weeks of rehearsal and performance, and contribution to group marketing strategy and activities (including an element of peer assessment) (50%) (LO1,2,3,4); a 3000-word evaluative paper on the Fringe experience, which will include an analysis of your work in context, taking account of critical response to your own production and including your own critical response other performances seen (50%) (LO2,4). All assessments are assessed against explicit assessment criteria rubric.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Supervised time in studio/workshop 5
Independent Learning Groupwork (Independent Study) 395
Total Study Hours400
Expected Total Study Hours for Module400

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Practical Skills Assessment 50 1-4 14/15 HOURS= 05.00
Project - Written 50 2 14/15 , WORDS= 3000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader