Core Module Information
Module title: Foundation Product Design 1

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES07112
Module leader: Richard Firth
School School of Arts and Creative Industries
Subject area group: Art Design and Photography


Description of module content:

You will establish key design skills (drawing, modelling, visualisation) to create examples of product design, with particular reference to style, form and function, social context and communication. The module will also introduce you to the product design industry and the role of the product designer. Case studies will be presented visually and verbally and discussed in tutorials as directed by tutors.

Learning Outcomes for module:

LO1: Understanding of the principles of drawing and sketching
LO2: Use of design visualisation (drawing and sketching) skills for the communication of ideas in development
LO3: Apply physical modelling techniques in the development and detailing of design outcomes
LO4: Apply clear and effective visual language for presentation for design outcomes and ideas.
LO5: Articulate and present case studies in product design.
LO6: Reflect on and evaluate product design solutions.

Full Details of Teaching and Assessment
2022/3, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Richard Firth
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
In this practical module, tutor led lectures and demonstrations will introduce key
theoretical, contextual and technical concepts which you will then research further,
explore and apply through coursework assignments (LO1-5). A variety of audio visual resources, group discussion and self directed methods (independent learning and study) will be used. These methods are designed to foster and underpin student engagement and academic progression, whilst sensitive to deep, surface and strategic approaches to learning. You will undertake drawing exercises (LO1) and use these skills to visualise design outcomes from design activities (LO2), and prepare ideas for 3D modelling (LO3). The resultant visual material will be collated for persuasive presentation (LO4). You will also undertake case studies in design (LO5).

This module promotes the development of written, visual and verbal communication skills (project proposals/ reflective evaluation), oral communication skills (presentation/ group debate) and problem based learning. Guest speakers and site visits offer opportunities for evaluating the application of skills in industry.

You will undertake a wide range of different studio design projects (which will require the submission of a folio of sketching and drawing, models and presentation boards). Emphasis is placed on independent self-directed and peer-supported learning to allow you to explore and develop your own interests within the subject area in depth.

Formative Assessment:
Formative feedback is provided throughout the module in class from peers and tutors during regular group discussions and presentations of work in progress. Formative assessment will take place at midway points during scheduled learning activities. This will help to direct your learning prior to submission of work for summative assessment. This will take place in week 7

Summative Assessment:
Summative assessment will take place through submission of a portfolios of work in
response to each coursework assignments. Portfolio submission
provides an opportunity to demonstrate learning across all learning outcomes for the module. The portfolio submission is due in week 14 and constitutes 100% of the overall summative module grade. The portfolio will present your account of the tasks you have undertaken throughout the module as you have gained and developed an understanding of design practice, along with all required deliverable outputs specified in the coursework briefs.
Submissions will be assessed based on assessment criteria provided within the
coursework assignment briefs at the beginning of each project. These assessment
criteria are mapped onto the learning outcomes for the module allowing you to clearly demonstrate evidence of achievement of the learning outcomes for the module (LOs1-5).

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Practical classes and workshops 48
Independent Learning Guided independent study 140
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 100 1-5 14/15 HOURS= 00.00, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Foundation Product Design 1