Module title: Foundation Graphic Design 2

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES07114
Module leader: Peter Buwert
School School of Arts and Creative Industries
Subject area group: Design Photography and Advertising
Prerequisites

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2019/0, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Myrna MacLeod
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to Los 1-5
This module is a combination of tutor directed methods (lectures, tutorials, studio activities, Los 1-4), lectures will be used to structure the theoretical material and develop key ideas, workshops(Los 1,2) will exemplify it and provide a forum for discussion and development at a more conceptual and practical level. [Two PowerPoint presentations and 25 annotated slides for each]. A variety of audio visual resources, group discussion (Lo5) and self directed methods (independent learning and study) will be used. These methods are designed to foster and underpin your engagement and academic progression, whilst sensitive to deep, surface and strategic approaches to learning. [Two pieces of work. Sketchbook + 3 A2 Capa board examples].

Embedding of employability/ PDP/ scholarship skills
This module promotes the development of written communication skills (project proposals/ reflective evaluation), oral communication skills (presentation/ group debate) and problem based learning. Guest speakers offer opportunities for evaluating the application of skills in industry. You will be supported in planning, recording, and reflecting upon your experiences to develop employability and self awareness while understanding how your transferable skills might be applied in new settings.

Assessment (formative and summative)
The summative assessments in the formal assessment pattern will be supplemented by frequent formative discussions on a one-to-one basis. On four occasions throughout the module, you will be asked to report on your directed study task and formative feedback given to promote your confidence and allow practise of public speaking and voicing opinions. On two occasions throughout the module, you will be asked to present your directed study task and summative assessment given to develop your confidence and allow practise of public speaking and voicing opinions.

Research/ teaching linkages
Subje

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Supervised time in studio/workshop 36
Face To Face Guided independent study 24
Face To Face Lecture 12
Independent Learning Guided independent study 128
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 50 3,4 7 HOURS= 0, WORDS= 0
Project - Written 50 1,2,5 13 HOURS= 0, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

The module will advance your knowledge and understanding of the graphic design industry and the role of the graphic designer in society. You will continue to study the history of graphic design globally in the 20th century, and the important cultural and visual influences of that period. You will advance developing skill in the use of the graphic design elements to create composition and visual narrative in both 2 and 3 dimensions. You will also develop skill in illustrative drawing, and create visual outcomes which utilise drawing and typography.

Learning Outcomes for module:

Upon completion of this module, you will be able to:
LO1: Use illustrative drawing to create visual narrative, meaning and message.
LO2: Develop skill in utilising the design process to apply graphic elements to media, forms and spaces.
LO3: Collect and present case studies which examine advocacy in graphic design
LO4: Demonstrate knowledge and understanding of the graphic design industry and the responsibility of the graphic designer in society.
LO5: Reflect on and evaluate visual design solutions.

Indicative References and Reading List - URL:
Foundation Graphic Design 2