Module title: Foundation Graphic Design 1

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES07116
Module leader: Peter Buwert
School School of Arts and Creative Industries
Subject area group: Design Photography and Advertising
Prerequisites

.

2018/9, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Peter Buwert
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
This module is a combination of tutor directed methods (lectures, tutorials, studio activities), (LOs1,2) lectures will be used to structure the theoretical material and develop key ideas, (LO3) workshops will exemplify it and provide a forum for discussion and development at a more conceptual and practical level (LOs2,4,5). A variety of audio visual resources, group discussion and self directed methods (independent learning and study) will be used. These methods are designed to foster and underpin your engagement and academic progression, whilst sensitive to deep, surface and strategic approaches to learning.

Embedding of employability/ PDP/ scholarship skills
This module promotes the development of written communication skills (project proposals/ reflective evaluation), oral communication skills (presentation/ group debate) and problem based learning. Guest speakers offer opportunities for evaluating the application of skills in industry. You will be supported in planning, recording, and reflecting upon your experiences to develop employability and self awareness while understanding how your transferable skills might be applied in new settings.

Assessment (formative and summative)
At regular points in the module there will be formative feedback given in one-to-one sessions where you will receive guidance on how to develop your project work. These will prepare you for the two summative assessments (weeks 7 and 13) that will allow you to present your directed study task (to include a folio of research, precedent studies, sketch development; sketchbooks and visual presentation boards) to meet the LOs 1-5. These presentations will develop your confidence and allow practice of public speaking and voicing opinions. (LOs 1-5)

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Supervised time in studio/workshop 36
Independent Learning Guided independent study 12
Face To Face Lecture 12
Independent Learning Guided independent study 140
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 50 1-5 7 HOURS= 0, WORDS= 0
Project - Written 50 1-5 13 HOURS= 0, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

The module will introduce you to the graphic design industry and the role of the graphic designer. A study of the history and culture of graphic design genres and contexts will enable you to make informed judgements in terms of influence on contemporary practise. Case studies will be presented visually and discussed in tutorials. You will establish skills in the application of key visual elements to create examples of graphic design, with particular reference to mood, visual narrative, layout, composition and communication

Learning Outcomes for module:

LO1: Combine typography, image and graphic symbol to create mood and visual narrative.
LO2: Use the design process to apply graphic elements to form and space in the creation of visual communication solutions.
LO3: Collect and present case studies in graphic design.
LO4: Define the role of the graphic designer in the design industry and society.
LO5: Reflect on and evaluate visual communication.

Indicative References and Reading List - URL:
Foundation Graphic Design 1