There are no pre-requisites for this module to be added

The module will introduce you to the graphic design industry and the role of the graphic designer. A study of the history and culture of graphic design genres and contexts will enable you to make informed judgements in terms of influence on contemporary practise. Case studies will be presented visually and discussed in tutorials. You will establish skills in the application of key visual elements to create examples of graphic design, with particular reference to mood, visual narrative, layout, composition and communication

Upon completion of this module you will be able to

LO1: Combine typography, image and graphic symbol to create mood and visual narrative.

LO2: Use the design process to apply graphic elements to form and space in the creation of visual communication solutions.

LO3: Collect and present case studies in graphic design.

LO4: Define the role of the graphic designer in the design industry and society.

LO5: Reflect on and evaluate visual communication.