Module title: Foundation Digital Media 2

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES07120
Module leader: Ruth Cochrane
School School of Arts and Creative Industries
Subject area group: Design Photography and Advertising
Prerequisites

There are no pre-requisites for this module to be added

2019/0, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Will Titley
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to Learning Outcomes
The module is designed to help you develop knowledge in the use and application of digital media for design visualisation (LO1), design detailing (LO2), rendering and application of colour (LO3) and presentation of ideas (LOs 4, 5) for creative briefs and exercises. CAD studio demonstrations and webCT/online supported activities will enable you to develop visual skills and an awareness software usage. Each taught input uses a wide variety of audio-visual resources (hardware and software), step-by-step exercises and tutor assistance.

Embedding of employability/ PDP/ scholarship skills
Throughout the module projects and tasks are explained and put into context of how and why they are used in industry. In addition critical appraisal and reflection are also required at every assessment stage. You are asked to present and evaluate the application of digital media, and digitally manipulated and enhanced visual material to support verbal presentation skills which are core to creative practice.

Assessment (formative and summative)
You will undertake one assessed exercise and one studio creative project which will include the submission of digital design development (LOs 1, 2) and outcomes (LO 3) in print and virtual media (LOs 4, 5) (see section 18: length/volume). Formative assessment will precede the submission and/or presentation of completed creative assignments. You will be asked to report on your directed study task and feedback will be given to develop your confidence and allow practise of visual and verbal presentation. You will be asked to present your directed study task and summative assessment given of submitted work during critiques and feedback tutorials.

Research/ teaching linkages
All teaching team members undertake design practice and/or scholarly activity with allowing currency and credibility of input. The module establishes links between Edinburgh Napier’s research a

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 6
Face To Face Practical classes and workshops 54
Independent Learning Guided independent study 140
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 50 1-5 7 HOURS= 0, WORDS= 0
Project - Written 50 1-5 14/15 HOURS= 0, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

Through exercises and creative projects you will be introduced to the use of CAD software skills and virtual presentation methods, as tools for design development and visualisation and visual communication.

Learning Outcomes for module:

Upon completion of this module, you will be able to:
LO1: Produce digital visualisation using CAD software and digital imaging techniques.
LO2: Refine and apply design detailing to creative outcomes using CAD software and digital imaging techniques.
LO3: Demonstrate image enhancement and preparation with rendering and/ or the application of colour using CAD software and plug-ins.
LO4: Select and organise virtual image forms and viewpoints for coherent still image presentation purposes including printed media.
LO5: Define principles of visual language in presentation material.

Indicative References and Reading List - URL:

Please contact your Module Leader for details
Click here to view the LibrarySearch.