Module title: Graphic Design Studio 1

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES08103
Module leader: Myrna MacLeod
School School of Arts and Creative Industries
Subject area group: Design Photography and Advertising
Prerequisites

Module code - DES07101 or DES07104
Module title - Foundation Design 2 or Introduction to Graphic Design

2018/9, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Myrna MacLeod
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
This module is a combination of tutor directed methods ( lectures, tutorials, studio activities), Lectures will be used to structure the theoretical material and develop key ideas, workshops will exemplify it and provide a forum for discussion and development at a more conceptual and practical level. A variety of audio visual resources, group discussion and self directed methods (independent learning and study) will be used. These methods are designed to foster and underpin student engagement and academic progression, whilst sensitive to deep, surface and strategic approaches to learning.

Embedding of employability/ PDP/ scholarship skills
This module promotes the development of written communication skills (project proposals/ reflective evaluation), oral communication skills (presentation/ group debate) and problem based learning.
Guest speakers offer opportunities for evaluating the application of skills in industry.
Students are supported in planning, recording, and reflecting upon their experiences to develop employability and self awareness while understanding how their transferable skills might be applied in new settings.


Assessment (formative and summative)
You will undertake two studio design projects. Formative assessment will precede the submission and/or presentation of completed design assignments. You will be asked to report on your directed study task and feedback will be given to develop your confidence and allow practise of public speaking and voicing opinions. You will be asked to present your directed study task and summative assessment given of submitted work during critiques and feedback tutorials.

Research/ teaching linkages
Team members undertake scholarly activity and design practice allowing currency and credibility of input. The embedding of practice based research in teaching methods encourages the development of creative and critical thinking and communication of

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Seminar 36
Face To Face Guided independent study 24
Face To Face Lecture 12
Independent Learning Guided independent study 128
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 50 1-6 8 HOURS= 0, WORDS= 0
Project - Written 50 1-6 14/15 HOURS= 0, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

You will engage with developing skill in the visualisation, application and function of typography and typographic relationships in contemporary graphic design practise, while gaining an understanding of the history of typeface design culturally and contextually. Analytical skill, visual understanding and practical knowledge will underpin the development of creative typographic architectures and visual relationships in a range of design genres. The range of projects given will include the application of typographic solutions to print, online, form and spaces.

Learning Outcomes for module:

Upon completion of this module, you will be able to:
LO1: Critically appraise typographic structures in historic and contemporary design genres.
LO2: Synthesise typographic structures and relationships for communication and information through exploration of the typographic design process.
LO3: Apply typeface and typographic architecture to a range of specified printed products.
LO4: Present and articulate typographic solutions that show understanding of terminology, graphic design practise and function.
LO5: Develop imaginative and graphically strong combinations of typeface, image and other elements in a range of design genres.
LO6: Reflect on function through the user testing of design outcomes.

Indicative References and Reading List - URL:
Graphic Design Studio 1