Module title: Illustration, Text and Image

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES08113
Module leader: Myrna MacLeod
School School of Arts and Creative Industries
Subject area group: Design Photography and Advertising
Prerequisites

Foundation Design 1 and 2 [DES07100 & DES07101]

2018/9, Trimester 3, Face-to-Face, Edinburgh Napier University
Occurrence: 002
Primary mode of delivery: Face-to-Face
Location of delivery: HONG KONG
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Myrna MacLeod
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
LO 1-5 This module is a combination of tutor directed methods ( lectures, tutorials, studio activities), Lectures will be used to structure the theoretical material and develop key ideas, workshops will exemplify it and provide a forum for discussion and development at a more conceptual and practical level.
A variety of audio visual resources, group discussion and self directed methods (independent learning and study) will be used. These methods are designed to foster and underpin student engagement and academic progression, whilst sensitive to deep, surface and strategic approaches to learning.
Embedding of employability/ PDP/ scholarship skills
LO1-5 This module promotes the development of written communication skills (project proposals/ reflective evaluation), oral communication skills (presentation/ group debate) and problem based learning.
Guest speakers offer opportunities for evaluating the application of skills in industry.
Students are supported in planning, recording, and reflecting upon their experiences to develop employability and self awareness while understanding how their transferable skills might be applied in new settings.
Assessment (formative and summative)
The summative assessments in the formal assessment pattern will be supplemented by frequent formative discussions on a one-to-one basis.
LO1-5 On 4 occasions throughout the module, students will be asked to report on their directed study task and formative feedback given to promote student confidence and allow practise of public speaking and voicing opinions.
LO1-5 On 2 occasions throughout the module, students will be asked to present their directed study task and summative assessment given to promote student confidence and allow practise of public speaking and voicing opinions. Assessment 1 will consist of 5 illustrations. Assessment 2 will consist of a finished book supported by a processed sketch book.
Research/ teac

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Other 36
Face To Face Guided independent study 34
Face To Face Lecture 12
Online Guided independent study 118
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 50 1-5 6 HOURS= 0, WORDS= 0
Project - Written 50 1-5 13 HOURS= 0, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2019/0, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Myrna MacLeod
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
This module is a combination of tutor directed methods (lectures, tutorials, studio activities) (LOs2,4), Lectures will be used to structure the theoretical material and develop key ideas (LO4), workshops will exemplify it and provide a forum for discussion and development at a more conceptual and practical level (LOs1,3,5). A variety of audio visual resources, group discussion and self directed methods (independent learning and study) will be used. These methods are designed to foster and underpin student engagement and academic progression, whilst sensitive to deep, surface and strategic approaches to learning.

Embedding of employability/ PDP/ scholarship skills
LO1-5 This module promotes the development of written communication skills (project proposals/ reflective evaluation), oral communication skills (presentation/ group debate) and problem based learning.
Guest speakers offer opportunities for evaluating the application of skills in industry.
Students are supported in planning, recording, and reflecting upon their experiences to develop employability and self awareness while understanding how their transferable skills might be applied in new settings.

Assessment (formative and summative)
At regular points in the module there will be formative feedback given in one-to-one sessions and two formal presentation where you will receive guidance on how to develop your project work (LOs 1,2,3). These will prepare you for the two summative assessments (weeks 6 and 13) that will allow you to present your directed study task (to include a folio of research, precedent studies, sketch development; sketchbooks and visual presentation boards) to meet the LOs 1-5. These presentations will promote student confidence and allow practise of public speaking and voicing opinions. (LOs4,5)


Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Seminar 36
Face To Face Supervised time in studio/workshop 12
Face To Face Lecture 12
Independent Learning Guided independent study 140
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 50 1-5 6 HOURS= 0, WORDS= 0
Portfolio 50 1-5 13 HOURS= 0, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2019/0, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 002
Primary mode of delivery: Face-to-Face
Location of delivery: HONG KONG
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Myrna MacLeod
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
LO 1-5 This module is a combination of tutor directed methods ( lectures, tutorials, studio activities), Lectures will be used to structure the theoretical material and develop key ideas, workshops will exemplify it and provide a forum for discussion and development at a more conceptual and practical level.
A variety of audio visual resources, group discussion and self directed methods (independent learning and study) will be used. These methods are designed to foster and underpin student engagement and academic progression, whilst sensitive to deep, surface and strategic approaches to learning.
Embedding of employability/ PDP/ scholarship skills
LO1-5 This module promotes the development of written communication skills (project proposals/ reflective evaluation), oral communication skills (presentation/ group debate) and problem based learning.
Guest speakers offer opportunities for evaluating the application of skills in industry.
Students are supported in planning, recording, and reflecting upon their experiences to develop employability and self awareness while understanding how their transferable skills might be applied in new settings.
Assessment (formative and summative)
The summative assessments in the formal assessment pattern will be supplemented by frequent formative discussions on a one-to-one basis.
LO1-5 On 4 occasions throughout the module, students will be asked to report on their directed study task and formative feedback given to promote student confidence and allow practise of public speaking and voicing opinions.
LO1-5 On 2 occasions throughout the module, students will be asked to present their directed study task and summative assessment given to promote student confidence and allow practise of public speaking and voicing opinions. Assessment 1 will consist of 5 illustrations. Assessment 2 will consist of a finished book supported by a processed sketch book.
Research/ teac

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Other 36
Face To Face Guided independent study 34
Face To Face Lecture 12
Online Guided independent study 118
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 50 1-5 6 HOURS= 0, WORDS= 0
Project - Written 50 1-5 13 HOURS= 0, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

You will explore different design research methods that will facilitate the consideration and generation of visual ideas. You will employ sketching, brainstorming and visual exercises to stimulate the initial development and synthesis of design ideas.

Working in 2D and 3D you will conceptualise and create sequences of visual material to convey information, ideas and narratives suitable for a range of target markets and audiences. By employing drawing, other illustrative techniques and typography you will create narrative sequences that convey character, place and scenario.

Learning Outcomes for module:

LO1: Use a variety of drawing techniques to convey figure, portrait, object and environment.
LO2: Apply illustrative techniques, visual language and digital skills to drawing, composition and narrative sequence suitable for specific target markets and genres.
LO3: Implement the design process to create relationships between illustration and typography which convey narrative sequence suitable for contemporary design practise.
LO4: Demonstrate a broad, integrated knowledge and critical understanding of historic and contemporary illustrative techniques and their use in visual communication.
LO5: Articulate and present design solutions and prototypes in concise and persuasive terms that show developing hand and digital skills.

Indicative References and Reading List - URL:
Illustration, Text and Image