Core Module Information
Module title: Graphic Design Studio 3

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES09105
Module leader: Peter Buwert
School School of Arts and Creative Industries
Subject area group: Art Design and Photography

There are no pre-requisites for this module to be added

Description of module content:

In Graphic Design Studio 3 you will build on your established understanding of principles of graphic design, to now focus on dimensions of time and movement within visual communication. When we add the dimension of time to graphic design, we open up a huge range of possibilities for the visual communication of narratives and information with dynamic motion over duration: motion graphics. You will learn about foundational principles of animation and moving image design through employing iterative research and development processes to move from analysis and understanding of the brief, to planning, constructing and delivering complete motion graphic outputs which communicate with intended audiences.

Learning Outcomes for module:

LO1: Research, analyse and interpret given design briefs through critical examination of design precedent, social context and culture.

LO2: Demonstrate an understanding of principle theories and concepts of animation and motion graphics.

LO3: Apply knowledge and understanding of design skills and techniques to plan and create imaginative motion graphics outputs which visually communicate information and narratives to intended audiences

LO4: Use analog and digital techniques to create motion graphic outputs for specified applications and contexts

LO5: Plan, and deliver complex motion graphic projects through an iterative process of development and testing

Full Details of Teaching and Assessment
2022/3, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Peter Buwert
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
In this practical module, tutor led lectures and demonstrations will introduce key theoretical, contextual and technical concepts which you will then research further, explore and apply through coursework assignments (LO1-5). Coursework assignments will provide you with a variety of opportunities to learn and to demonstrate evidence of your learning through a process of development and production of motion graphic outputs.

You will critically interrogate given design briefs, conducting research and analysis to understand the context and purpose of the visual communication you will create for your intended audiences (LO1, LO3). Through tutor led demonstrations, practical studio workshop sessions, and regular feedback tutorials you will iteratively explore, develop and apply theoretical knowledge(LO2), contextual understanding(LO1) and technical skills(LO3) as you work towards production of professional motion graphic outputs for specified applications and contexts (LO4, LO5).
Weekly tutor led demonstrations and presentations will introduce key concepts and skills. You will then work independently and collectively in class under guidance of tutors to explore and apply these ideas in the context of the coursework assignments. Emphasis is placed on independent self-directed and peer-supported learning to allow you to explore and develop your own interests within the subject area in depth. To support this independent learning beyond class time, a range of multimedia resources are provided through the virtual learning environment (Moodle).

Formative Assessment:
Formative feedback is provided throughout the module in class from peers and tutors during regular group discussions and presentations of work in progress. Formative assessment will take place at midway points during scheduled learning activities. This will help to direct your learning prior to submission of work for summative assessment. This will take place formally in week 6 and in week 12.

Summative Assessment:
Summative assessment will take place through submission of portfolios of work in response to each of the two coursework assignments. Each portfolio submission provides an opportunity to demonstrate learning across all learning outcomes for the module. The first portfolio is due in week 7 and the second in week 14. Each submission constitutes 50% of the overall summative module grade. The portfolios will present your account of the tasks you have undertaken throughout the module as you have gained and developed an understanding of design practice, along with all required deliverable outputs specified in the coursework briefs. In practice, this might look like a pdf or printed process book presenting the story of the development of the project, and one or more motion graphics created according to specifications set in the project brief.
The student-centred portfolio format allows a degree of personalisation in learning throughout the module as you will be encouraged to select and develop your own areas of interest to explore and critically reflect upon.
Submissions will be assessed based on assessment criteria provided within the coursework assignment briefs at the beginning of each project. These assessment criteria are mapped onto the learning outcomes for the module allowing you to clearly demonstrate evidence of achievement of the learning outcomes for the module (LOs1-5).

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Practical classes and workshops 48
Face To Face Lecture 12
Independent Learning Guided independent study 140
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Practical 50 1-5 7 HOURS= 00.00, WORDS= 0
Project - Practical 50 1-5 14/15 HOURS= 00.00, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Graphic Design Studio 3