Module title: Graphic Design Studio 3

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES09105
Module leader: Myrna MacLeod
School School of Arts and Creative Industries
Subject area group: Design Photography and Advertising
Prerequisites

Module code - DES08103
Module title - Graphic Design Studio 1

2018/9, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Iain Macdonald
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
This module is a combination of tutor led lectures, tutorials and studio activities. Lectures will be used to structure the theoretical material and develop key ideas, workshops will exemplify it and provide a forum for discussion and development at a more conceptual and practical level. A variety of audio visual resources, group discussion and self directed methods will be used. These methods are designed to foster and underpin student engagement and academic progression, whilst sensitive to deep, surface and strategic approaches to learning.

Embedding of employability/ PDP/ scholarship skills
This module promotes the development of written communication skills (project proposals/ reflective evaluation), oral communication skills (presentation/ group debate) and problem based learning. Guest speakers offer opportunities for evaluating the application of skills in industry. Students are supported in planning, recording, and reflecting upon their experiences to develop employability and self awareness while understanding how their transferable skills might be applied in new settings.

Assessment (formative and summative)
You will undertake two studio design projects. Formative assessment will precede the submission and/or presentation of completed design assignments. You will be asked to report on your directed study task and feedback will be given to develop your confidence and allow practise of public speaking and voicing opinions. You will be asked to present your directed study task and summative assessment given of submitted work during critiques and feedback tutorials.

Research/ teaching linkages
Team members undertake scholarly activity and design practice allowing currency and credibility of input. The embedding of practice based research in teaching methods encourages the development of creative and critical thinking and communication of ideas through a variety of media and modes of ref

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Seminar 36
Online On-demand Webinar 24
Face To Face Lecture 12
Independent Learning Guided independent study 128
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 50 1-6 8 HOURS= 0, WORDS= 0
Project - Written 50 1-6 14/15 HOURS= 0, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

You will undertake the generation of original ideas for graphic design projects, along with use of effective and responsible concepts that have an implication for society. Research and analysis of current trends and crossovers in visual contexts and culture will be core to studio projects along with research and analysis of appropriate and effective communication and branding strategies for business and society. The application of combined graphic elements and visual language to media, forms, spaces and motion graphics will be applied to articulate persuasive presentation of researched and tested concepts.

Learning Outcomes for module:

Upon completion of this module, you will be able to:
LO1: Research, analyse and interpret given design briefs through examination of design precedent, social context and culture.
LO2: Implement creative processes and methods associated with graphic design and it's application in original concepts through critical analysis.
LO3: Apply visual and written communication to present persuasive concepts to an audience.
LO4: Develop specialist design elements and methods to create imaginative responses that can be applied graphically, effectively, and responsibly across a range of media, forms, spaces and commerce.
LO5: apply advance skills in the use of industry standard CAD applications through the creation of appropriate, sustainable client prototypes and proofs.
LO6: Reflect on function through the testing of visuals.

Indicative References and Reading List - URL:
Graphic Design Studio 3