Core Module Information
Module title: Visual Communication 1

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES09116
Module leader: Gary Lunt
School School of Arts and Creative Industries
Subject area group: Media and Humanities


Description of module content:

Examination, analysis and evaluation of visual and material culture in historic and contemporary contexts. The role of the designer in the conception and development of visual communication. The structure of the graphic design industry, its procedures and standards. Design and social responsibility, how graphic design can be used to implement strategic change in behaviour and cultures. The graphic design elements and their use in the creative process, media and commerce. Evaluation of design strategy and user experience through consumer testing.

Learning Outcomes for module:

Upon completion of this module, you will be able to:
LO1: Utilise industry standard software applications with confidence and skill.
LO2: Undertake critical analysis of visual communication and explore the use of today's electronic delivery.
LO3: Identify problems and issues relating to the development of digital communication.
LO4: Apply relevant skills in the creation of presentation, typography, concept layout, and imagery within project-based work.
LO5: design imaginative and graphically strong visual communication concepts.

Full Details of Teaching and Assessment
2023/4, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Gary Lunt
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 24
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 20 1-3 8 HOURS= 0, WORDS= 0
Project - Written 20 2,5 12 HOURS= 0, WORDS= 0
Project - Written 60 4 1-12 HOURS= 0, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader