Module title: Art Direction 2

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES09127
Module leader: Peter Buwert
School School of Arts and Creative Industries
Subject area group: Design Photography and Advertising
Prerequisites

DES08129
Graphic Design for Screen Based Communication

2018/9, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Peter Buwert
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
This module is a combination of tutor directed methods (lectures, tutorials, studio activities) (LOs1,5), Lectures will be used to structure the theoretical material and develop key ideas,(LOs2,3) workshops will exemplify it and provide a forum for discussion and development at a more conceptual and practical level.(LOs2,6) A variety of audio visual resources, group discussion and self directed methods (independent learning and study) will be used. These methods are designed to foster and underpin student engagement and academic progression, whilst sensitive to deep, surface and strategic approaches to learning.

Embedding of employability/ PDP/ scholarship skills
This module promotes the development of written communication skills (project proposals/ reflective evaluation), oral communication skills (presentation/ group debate) and problem based learning. Guest speakers offer opportunities for evaluating the application of skills in industry. Students are supported in planning, recording, and reflecting upon their experiences to develop employability and self awareness while understanding how their transferable skills might be applied in new settings.

Assessment (formative and summative)
At regular points in the module there will be formative feedback given in one-to-one sessions where you will receive guidance on how to develop your project work (LOs 1-5). These will prepare you for the two summative assessments (weeks 8 and 14) that will allow you to present each of your directed study tasks (to include a folio of research, precedent studies, sketch development; sketchbooks and visual presentation boards) to meet the LOs 1-6. These presentations will develop your confidence and allow practice of public speaking and voicing opinions.

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Supervised time in studio/workshop 36
Online On-demand Webinar 24
Face To Face Lecture 12
Independent Learning Guided independent study 128
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 50 1,2,5 8 HOURS= 0, WORDS= 0
Oral Presentation 50 3,4,6 14 HOURS= 0, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

You will explore a range of digital media in the creation of human environments and experiences. Design projects will strengthen and consolidate the use of graphic design and other design elements in multi layered information narratives and user experiences. The use of sound, film, animation, web design and other elements will be explored and used to produce real and virtual interactive environments which will enhance user experience. Skill in the use of CAD packages will be advanced, and design solutions will be user tested in relation to human needs.

Learning Outcomes for module:

Upon completion of this module, you will be able to:
LO1: Create real and virtual environments that use a range of media including graphic design to convey an experience using appropriate design methodologies and technical skill.
LO2: Explore and develop real environments that require applied information using graphic elements and other media.
LO3: Critically analyse and implement communication strategies in design projects which utilise multi-media techniques.
LO4: Examine and critically appraise the use of converging digital media in contemporary design cultures and contexts.
LO5: Convey through prototypes or installations information hierarchies or experiences using converging/ multimedia and technical skill.
LO6: Critically appraise products through visual and verbal presentation.

Indicative References and Reading List - URL:
Art Direction 2