Core Module Information
Module title: Art Direction 2

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES09127
Module leader: Seb Chaloner
School School of Arts and Creative Industries
Subject area group: Art Design and Photography

There are no pre-requisites for this module to be added

Description of module content:

You will explore a range of digital media in the creation of human environments and experiences. Design projects will strengthen and consolidate the use of graphic design and other design elements in multi layered information narratives and user experiences. The use of sound, film, animation, web design and other elements will be explored and used to produce real and virtual interactive environments which will enhance user experience. Skill in the use of software packages will be advanced, and design solutions will be user tested in relation to human needs.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Create real and virtual environments that use a range of media including graphic design to convey an experience using appropriate design methodologies and technical skill.

LO2: Explore and develop real environments that require applied information using graphic elements and other media.

LO3: Critically analyse and implement communication strategies in design projects which utilise multi-media techniques.

LO4: Examine and critically appraise the use of converging digital media in contemporary design cultures and contexts.

LO5: Convey through prototypes or installations information hierarchies or experiences using converging/ multimedia and technical skill.

LO6: Critically appraise products through visual and verbal presentation.

Full Details of Teaching and Assessment
2023/4, Trimester 2, In Person, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Seb Chaloner
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Practical classes and workshops 48
Online Guided independent study 140
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 50 1~2~3~4~5~6 8 , WORDS= 0
Portfolio 50 1~2~3~4~5~6 11 , WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Art Direction 2