Core Module Information
Module title: Art Direction 2

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES09127
Module leader: Peter Buwert
School School of Arts and Creative Industries
Subject area group: Art Design and Photography
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

You will explore a range of digital media in the creation of human environments and experiences. Design projects will strengthen and consolidate the use of graphic design and other design elements in multi layered information narratives and user experiences. The use of sound, film, animation, web design and other elements will be explored and used to produce real and virtual interactive environments which will enhance user experience. Skill in the use of software packages will be advanced, and design solutions will be user tested in relation to human needs.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Create real and virtual environments that use a range of media including graphic design to convey an experience using appropriate design methodologies and technical skill.

LO2: Explore and develop real environments that require applied information using graphic elements and other media.

LO3: Critically analyse and implement communication strategies in design projects which utilise multi-media techniques.

LO4: Examine and critically appraise the use of converging digital media in contemporary design cultures and contexts.

LO5: Convey through prototypes or installations information hierarchies or experiences using converging/ multimedia and technical skill.

LO6: Critically appraise products through visual and verbal presentation.

Full Details of Teaching and Assessment
2024/5, Trimester 2, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: Peter Buwert
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 12 LECTURE
Face To Face Practical classes and workshops 48 Practical classes and workshops
Online Guided independent study 140 Guided independent study
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Portfolio 50 1~2~3~4~5~6 Week 8 , WORDS= 0 Portfolio
Portfolio 50 1~2~3~4~5~6 Week 11 , WORDS= 0 Portfolio
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Art Direction 2