There are no pre-requisites for this module to be added

Graphic design is created by designers and art directors and experienced by the public in a wide range of forms. The creation of impactful visual communication, which informs, allows the user to experience, changes behaviour and improves lives is dependant on the skill of the designer to communicate using integrated forms of graphic design which can be applied to media, 3D form and space. You will explore the role of the graphic designer and other creatives in the conception and development of graphic design solutions for public information campaigns, wayfinding, environmental graphic design and exhibition with regard to the visual interpretation and integration of information, graphic elements and the end user experience. This will entail the examination of the structure, procedures, practices and standards of the visual communication industry and the creation of two, three and four dimensional media which addresses ethical and responsible design practice in a social context. You will engage in reflection and evaluation of your designs and art directed user experiences through testing and imaginative methods of client/user feedback.

Upon completion of this module you will be able to

LO1: Critically analyse, evaluate and articulate the concept of art directed user experience in historical and contemporary design contexts.

LO2: Apply creative visual language to the development of visual communication solutions across a range of design genres and dimensions.

LO3: Integrate graphic design genres to create and enhance user experience in campaigns, public space and exhibition.

LO4: Use industry standard software applications for the creation of visual communication solutions that can be applied to a range of media, forms and human experiences.

LO5: Develop and present researched design projects with creative and appropriate design solutions, which apply interpretation, ethical practice, art direction and integrated skills to specific media, spaces, forms and human experiences in relation to customer needs.

LO6: Reflect on function through user testing of design outcomes.