Core Module Information
Module title: Experiential Graphic Design

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES09138
Module leader: Seb Chaloner
School School of Arts and Creative Industries
Subject area group: Art Design and Photography

There are no pre-requisites for this module to be added

Description of module content:

Graphic design is created by designers and art directors and experienced by the public in a wide range of forms. The creation of impactful visual communication, which informs, allows the user to experience, changes behaviour and improves lives is dependant on the skill of the designer to communicate using integrated forms of graphic design which can be applied to media, 3D form and space. You will explore the role of the graphic designer and other creatives in the conception and development of graphic design solutions for public information campaigns, wayfinding, environmental graphic design and exhibition with regard to the visual interpretation and integration of information, graphic elements and the end user experience. This will entail the examination of the structure, procedures, practices and standards of the visual communication industry and the creation of two, three and four dimensional media which addresses ethical and responsible design practice in a social context. You will engage in reflection and evaluation of your designs and art directed user experiences through testing and imaginative methods of client/user feedback.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically analyse, evaluate and articulate the concept of art directed user experience in historical and contemporary design contexts.

LO2: Apply creative visual language to the development of visual communication solutions across a range of design genres and dimensions.

LO3: Integrate graphic design genres to create and enhance user experience in campaigns, public space and exhibition.

LO4: Use industry standard software applications for the creation of visual communication solutions that can be applied to a range of media, forms and human experiences.

LO5: Develop and present researched design projects with creative and appropriate design solutions, which apply interpretation, ethical practice, art direction and integrated skills to specific media, spaces, forms and human experiences in relation to customer needs.

LO6: Reflect on function through user testing of design outcomes.

Full Details of Teaching and Assessment
2023/4, Trimester 1, In Person, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Seb Chaloner
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Practical classes and workshops 48
Online Guided independent study 140
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 50 1~2~3~4~5~6 Week 7 , WORDS= 0
Portfolio 50 1~2~3~4~5~6 Exam Period , WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Experiential Graphic Design