Core Module Information
Module title: International & Intercultural Graphic Design

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES09139
Module leader: Niina Turtola
School School of Arts and Creative Industries
Subject area group: Art Design and Photography

There are no pre-requisites for this module to be added

Description of module content:

Graphic design is an international language, which can be used to communicate effectively internationally and interculturally. In this module you will have the opportunity to develop design solutions for business and communities in parts of the world, where different languages are spoken, and economic and social conditions are different to our own.The graphic designer has the power to transcend language barriers, and communicate across intercultural scenarios in business, consumer and social contexts.You will enhance understanding of techniques and skills used in intercultural visual communication and collaborate with international partners on the development, implementation and exhibition of graphic design for business, cultural organisations and social initiatives.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically analyse, evaluate and articulate historical and contemporary graphic design internationally.

LO2: Apply creative visual language to the development of visual communication solutions across a range of design genres and dimensions for international and intercultural audiences.

LO3: Collaborate with international partners on the creation of integrated graphic design genres which enhance communication in 2,3 and 4 dimensions targeted at international audiences.

LO4: Use industry standard software applications for the creation of visual communication solutions that can be applied to a range of graphic design genres.

LO5: Develop and present researched design projects with creative and appropriate design solutions, which apply interpretation, ethical practice, art direction and integrated skills to specific media, spaces, forms and human experiences in relation to international audiences.

LO6: Reflect on function through user testing of design outcomes.

Full Details of Teaching and Assessment
2023/4, Trimester 2, In Person, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Niina Turtola
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Practical classes and workshops 48
Online Guided independent study 140
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 50 1~2~3~4~5~6 Week 7 , WORDS= 0
Portfolio 50 1~2~3~4~5~6 Week 13 , WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
International & Intercultural Graphic Design