Module title: Professional Practice: Media Production

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES10105
Module leader: Myrna MacLeod
School School of Arts and Creative Industries
Subject area group: Design Photography and Advertising
Prerequisites

Module code - DES09103, DES09105, DES09106
Module title - Interactive Interface 2: Branding, Graphic Design Studio 3 and 4.

2018/9, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Myrna MacLeod
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
This module is a combination of tutor directed methods (lectures, tutorials, studio activities), Lectures will be used to structure the theoretical material and develop key ideas, workshops will exemplify it and provide a forum for discussion and development at a more conceptual and practical level.
A variety of audio visual resources, group discussion and self directed methods (independent learning and study) will be used. These methods are designed to foster and underpin student engagement and academic progression, whilst sensitive to deep, surface and strategic approaches to learning.

Embedding of employability/ PDP/ scholarship skills
This module promotes the development of written communication skills (project proposals/ reflective evaluation), oral communication skills (presentation/ group debate) and problem based learning.
Guest speakers offer opportunities for evaluating the application of skills in industry.
Students are supported in planning, recording, and reflecting upon their experiences to develop employability and self awareness while understanding how their transferable skills might be applied in new settings.

Assessment (formative and summative)
The summative assessments in the formal assessment pattern will be supplemented by frequent formative discussions on a one-to-one basis.
On four occasions throughout the module, you will be asked to report on your directed study task and formative feedback given to promote confidence and allow practise of public speaking and voicing opinions.
On two occasions throughout the module, you will be asked to present your directed study task and summative assessment given to promote confidence and allow practise of public speaking and voicing opinions.
On one occasion at the end of the module, you will be asked to assess your group peers and this formative assessment will form the basis of tutor summative assessment given which evaluates

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Seminar 36
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 30 1-6 8 HOURS= 0, WORDS= 0
Oral Assessment 20 1-6 15 HOURS= 0, WORDS= 0
Report 50 1-6 15 HOURS= 0, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

You will be involved in the creation and management of an extensive live project, for example, the degree show catalogue. You will work in groups on a live project that will allow you to draw on knowledge and understanding of process and professional practise in the field of design for print. Within the group you will adopt roles, equivalent with those in graphic/editorial design practise to project manage the publication from conception to print/online publication.

Learning Outcomes for module:

Upon completion of this module, you will be able to:
LO1: Design, apply and critically review typographical architectures in a live publication.
LO2: Create and develop visual narratives for page layout solutions in a live publication that demonstrate high levels of skill in creating graphic synergies.
LO3: Critically identify, define and analyse problems and issues relating to working in groups on live projects that have deadline implications.
LO4: Present seductive visual design solutions to an audience at various stages of development that identify and meet client needs.
LO5: Understand the roles, relationships and responsibilities associated with the delivering of a professional design service and professional design practise. Reflect on function through the user testing of design outcomes.
LO6: Specify processes for print/web ready documents using industry standard software and organise and manage liason with other parties involved in production.

Indicative References and Reading List - URL:

Please contact your Module Leader for details
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