Core Module Information
Module title: Design Professional Practice

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: DES10111
Module leader: Paul Kerlaff
School School of Arts and Creative Industries
Subject area group: Art Design and Photography


Description of module content:

The module will consist of a series of lectures and seminars, drawing upon our strong industry links and visiting lecturer team. Working in teams you will identify areas of the design (or related) industries, and compile a dossier of information through interviews and journals, and prepare a 15 minute visual and verbal presentation on the design industry, SMEs and the creative economy. In addition, you will prepare a portfolio of work (with online version) and including CV and business card to aid progression into employment or further study.

Learning Outcomes for module:

LO1: Appraise professional skills and knowledge for design or related industries
LO2: Appraise the role, contribution and impact of designers and design practice within a creative economy.
LO3: Create visual narratives for layout solutions in a portfolio design that demonstrate high levels of skill and communication of professional intent
LO4: Create outline costing plans and pitching strategies for self-employment or idea development
LO5: Develop visual and verbal presentation skills for self-promotion and professional networking.

Full Details of Teaching and Assessment
2022/3, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Paul Kerlaff
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
In this studio-based module, tutor-led lectures and demonstrations will introduce key theoretical, contextual and technical concepts which you will then research further, explore and apply through coursework assignments (LO’s 1-6). Coursework assignments will provide you with a variety of opportunities to learn and to demonstrate evidence of your learning through a process of development and production of outputs for Professional Practice.

Teaching and learning takes place in a creative studio environment. A variety of audio visual resources, group discussion and self directed methods (independent learning and study) will be used. These methods are designed to foster and underpin student engagement and academic progression, whilst sensitive to a range of learning styles. You will undertake research exercises exploring a range of areas within the creative industries and the role of designers (LO2) and their skills and core knowledge in relation to your own (LO1). You will examine the relationship and synergies between different design specialisms and other supporting roles (LO2). You will examine case studies for costing and pitching for jobs as a self-employed professional or in a SME (LO4) and appraise the impact on the creative economy (LO2). Working with tutors and peers you will collate a portfolio (both printed and online) of key design projects to date to enhance interview and professional networking opportunities (LO3) and personal presentation skills (LO5)

Weekly Tutor-lead demonstrations and lectures will introduce key concepts and skills. You will then work independently and collectively in class under guidance of tutors to explore and apply these ideas in the context of the coursework assignments. Emphasis is placed on independent self-directed and peer-supported learning to allow you to explore and develop your own interests within the subject area in depth. To support this independent learning beyond class time, a range of multimedia resources are provided through the virtual learning environment (Moodle).

Formative Assessment:
Formative feedback is provided throughout the module in class from peers and tutors during regular group discussions and presentations of work in progress. Formative assessment will take place at week 7 during scheduled learning activities. This will help to direct your learning prior to submission of work for summative assessment.

Summative Assessment:
Summative assessment will take place through submission of a final portfolio of work which will contain and present all the project work from that trimester. Each portfolio submission provides an opportunity to demonstrate learning across all learning outcomes for the module. The Summative portfolio review takes place in week 15 and verbal feedback is normally recorded. The Portfolio will present your account of the tasks you have undertaken throughout the module as you have gained and developed an understanding of design practice, along with all required deliverable outputs specified in the coursework briefs. In practice, this is presented in a printed and bound A3 booklet and a corresponding PDF submission on Moodle. Submissions will be assessed based on assessment criteria provided within the coursework assignment briefs at the beginning of each project. These assessment criteria are mapped onto the learning outcomes for the module allowing you to clearly demonstrate evidence of achievement of the learning outcomes for the module (LOs1-6).

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 36
Face To Face Guided independent study 116
Independent Learning Supervised time in studio/workshop 36
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 100 1,2,3,4,5 14/15 HOURS= 00.00, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader