There are no pre-requisites for this module to be added

The advertising landscape has rapidly shifted over time from the evolution of traditional print and television advertising, to the extensive, personalised and fast changing environment of digital and social media.On this module, you will gain a deeper understanding of the challenges and opportunities of advertising in today’s complex and interconnected world.You will build on and apply academic and industry knowledge and the practical and creative skills acquired in Advertising Theory and Practice in a team-working environment, in response to a live advertising brief in partnership with an industry client. You will consolidate your research, planning, storytelling, production and evaluation capabilities to deliver compelling, ideas-led, ethical and sustainable advertising solutions. You will consider the role of advertising in integrated and strategic multi-channel communications and marketing campaigns, applying creativity, problem-solving, critical thinking and project management in response to your brief. You will hear from industry experts along the way, from strategists to copywriters to designers, to grow networks and build expertise. At the end, you will have produced and pitched a high-level tactical and creative advertising strategy that aligns with your client's context and values, reaches their audiences, supports their goals and fulfills their objectives. In doing all this, you will experience a sense of ‘really doing’ the subject, developing the professional capabilities for work or further study in this and related areas, such as branding, corporate communications and marketing.

Upon completion of this module you will be able to

LO1: Apply strategic and creative thinking in a professional team setting to design, develop and articulate advertising solutions that reflect a client’s objectives, brand values and audience needs.

LO2: Critically analyse and apply academic concepts and industry best practices to create effective, multi-channel, integrated advertising solutions across traditional and digital media.

LO3: Derive meaningful insights from audience and market research to support strategic advertising planning and creative development.

LO4: Use storytelling, persuasive techniques and problem-solving to produce innovative, engaging and impactful advertising content that resonates with diverse audiences.

LO5: Critically assess the social, cultural and ethical responsibilities of advertisers, incorporating diversity, sustainability and inclusivity into campaigns.