2022/3, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
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Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | MERCHISTON |
Partner: | Edinburgh Napier University |
Member of staff responsible for delivering module: | Aideen McLaughlin |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
Learning & Teaching methods including their alignment to LOsThe module emphasises independent responsibility, project management (L05), and presentation skills. The primary method for this module is independent project work. Working in teams, students develop advertising and branding plans (L01–L03). The teams are expected to function independently and record their own progress with project management tools, diaries, or other similar means (LO5). The teams will meet regularly to give briefings on their progress and for discussion. Each team will present their work together for the summative assessment (L04) and these presentations are critiqued by the other teams (L06). The students will also evaluate each others' input as members of their team (LO6).In addition to the practical work, there are seminar sessions, which refresh and deepen issues already known from previous modules, such as branding theory, brand analysis, and analysing target audiences (L01)
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Halfway through the module (week 7) your team gives a presentation demonstrating your work to date. This will include making a pitch for two different branding/advertising campaign ideas for a brand of your choosing (LO1–LO4). You will also need to describe how the teamwork has progressed (LO5–LO6). These will be discussed critically together with the other teams. This allows you to practice your presentation skills (LO4), and to re-evaluate and enhance all aspects of your work (LO1–LO6). It is your duty to record the feedback (e.g. record audio or take notes), just like in a real-world situation.
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Your grade will be based on group work.Based on the formative feedback you will turn one of your ideas into a fully formed campaign plan. On week 13 your team needs to:1. Deliver a finalised campaign plan for your client's brand as a written report with appropriate illustrations. Forms 50% of the overall grade. (LO1–LO6)2. Pitch your final campaign plan in a short verbal presentation with accompanying visual aids of your choosing. Forms 50% of the overall grade. (LO1–LO5)
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Seminar | 12 |
Face To Face | Groupwork (Scheduled) | 188 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Oral Presentation | 50 | 1-5 | 13 | HOURS= 0, WORDS= 0 |
Report | 50 | 1,2,3,4,5,6 | 13 | HOURS= 0, WORDS= 3500 |
Component 1 subtotal: | 100 | |
Component 2 subtotal: | 0 | | | |
Module subtotal: | 100 | | | |